UNLEASH THE POSSIBILITIES OF YOUR ADVERTISING
Discover solutions that drive better outcomes.
THE NCS EDGE
It begins with our people – a group of passionate industry leaders, top data scientists, advertising experts and consultants – working together to understand your challenges and deliver customized solutions.
NCS (formerly Nielsen Catalina Solutions) brings more than a decade of industry experience, expertise and unique insights, plus a history of proven results for the world’s top brands and media partners.
Every engagement begins with a unique approach – strategically layering multiple data sets for comprehensive coverage and applying innovative tools like machine learning that advance advertising effectiveness strategies.
IMPROVE YOUR ADVERTISING EFFECTIVENESS ACROSS ALL MEDIA
Target
Start strong and activate the right buyers – the ones that meet your brand growth strategy – using audience segments built with all-outlet adjusted purchase data.
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Optimize
Remain nimble and leverage near real-time consumer sales results so you can make the right changes to your campaigns, driving better sales outcomes while still in-flight.
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Measure
Stay sharp and answer your most pressing questions – from your campaign performance to defining the most successful purchase-driving aspects of your campaign.
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Forecast
Uncover tools that anticipate campaign outcomes and predict campaign performance, prior to launch. Our R&D team is busy at work on this solution.
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