Target
Leverage the CPG industry's largest buyergraphic dataset to plan and target against actual purchase behavior, aligning your media's campaign goals to broader business goals.
Audience segments built from 90MM households of deterministic purchase behavior. Available as managed services, in programmatic platforms, and inside the Nielsen Marketing Cloud.
Our long-standing software for TV media planners, tying Nielsen’s GRP currency to the shows that perform best for a campaign’s target audience.
The insights of AdVantics On Demand™ delivered for Pharma brands, through our alliance with Crossix, the leading healthcare analytics firm.
Continuously optimize your digital campaigns based on retail sales while still in-flight. Plugs into existing dashboards for easy integrations. Fresh data—updated daily!
CPG’s most powerful real-time ad optimizer, analyzing the elements of your campaign to shift impressions towards tactics that generate sales.
Our flagship measurement product, delivering a campaign’s ROAS, incremental sales, and performance by tactic and audience across any media type to inform your next buy.
Measure the sales performance of any TV and/ or video campaign across multiple platforms and devices.
An extension of Sales Effect or a stand-alone product, illuminating the extended sales impact of a campaign over the year following its flight.
Target
Leverage the CPG industry's largest buyergraphic dataset to plan and target against actual purchase behavior, aligning your media's campaign goals to broader business goals.
Buyergraphic Audiences
Audience segments built from 90MM households of deterministic purchase behavior. Available as managed services, in programmatic platforms, and inside the Nielsen Marketing Cloud.
ADVANTICS ON DEMAND™
Our long-standing software for TV media planners, tying Nielsen’s GRP currency to the shows that perform best for a campaign’s target audience.
Advantics RX
The insights of AdVantics On Demand™ delivered for Pharma brands, through our alliance with Crossix, the leading healthcare analytics firm.
Optimize
Improve your digital or mobile ad campaign in real-time based on which creative, audience, media, placement, or publisher is driving better results at the cash register.
Purchase Data Metrics
Continuously optimize your digital campaigns based on retail sales while still in-flight. Plugs into existing dashboards for easy integrations. Fresh data—updated daily!
In-Flight
CPG’s most powerful real-time ad optimizer, analyzing the elements of your campaign to shift impressions towards tactics that generate sales.
Measure
Quantify your advertising with in-store sales, and tie campaign performance to top line revenue and broader business goals across digital, mobile, tv, print, radio, and cross-media.
Sales Effect
Our flagship measurement product, delivering a campaign’s ROAS, incremental sales, and performance by tactic and audience across any media type to inform your next buy.
Cross-Screen Sales Effect
Measure the sales performance of any TV and/ or video campaign across multiple platforms and devices.
Long Term Effect
An extension of Sales Effect or a stand-alone product, illuminating the extended sales impact of a campaign over the year following its flight.