NCS connects the media people consume with the products they buy.

We drive advertising ROAS via buyergraphics™: the #1 predictor of purchase behavior.

Last night alone, NCS captured over a billion new purchases.

The first rule in Consumer Packaged Goods is that people’s purchase history dictates their reaction to an advertisement. Buyergraphic data turns that history into audiences you can reach and results you can measure.

But it’s not enough to merely have buyergraphic data (although, at 90MM households, we have the most.) NCS has unprecedented capability to commingle behavior across retailers and across media platforms.

So, what can you do with it?

Our insights change the way you plan and analyze your advertising

TARGET

Leverage industry-leading historical purchase data to tie more effective audiences to your campaign goals.

TARGET

Leverage industry-leading historical purchase data to tie more effective audiences to your campaign goals.

OPTIMIZE

Improve your active campaigns by shifting impressions to the variables that are working at the register.

OPTIMIZE

Improve your active campaigns by shifting impressions to the variables that are working at the register.

MEASURE

Answer the question everyone in the room has been asking for decades: "did this ad campaign drive sales?"

MEASURE

Answer the question everyone in the room has been asking for decades: "did this ad campaign drive sales?"

Results in advertising are often hard to prove. NCS doesn't have that problem.

So, you probably want to see proof. How much do you want?

Over 3,500 studies serve as the backbone of our multimedia benchmarks, ground-breaking case studies, thought leadership, and awards for research innovation.

Just curious to know what we’ve done lately? The results are in.

You can find our data everywhere, so start putting it to work for you.

Why talk to us? Because our people power our data—that’s the true advantage of NCS.

We’ve been driving advertising efficiency for over a decade; the knowledge our team has amassed along the way makes us valuable partners in all aspects of media planning for brands, agencies, networks, and publishers alike. Get in touch, and start down the path of continuous media optimization.