NCS NAMES JEFF DOHERTY AS FIRST CHIEF PRODUCT ENRICHMENT OFFICER

COO Will Lead Innovation Initiatives that Propel NCS Services from Strategy to Optimization for CPG Audiences

NEW YORK, February 13, 2020 NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has named Jeff Doherty to the newly created position of chief product enrichment officer.  Continue reading “NCS NAMES JEFF DOHERTY AS FIRST CHIEF PRODUCT ENRICHMENT OFFICER”

Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace

Agreement Will Provide Advertisers with NCS Audience Segments from Transaction-Level Purchases for OTT/CTV, Streaming Audio and Gaming Campaigns

Stamford, CT, January 8, 2020 — Tru Optik, the identity resolution leader across Over-the-Top (OTT) and Connected TV (CTV), announced today an agreement with NCSolutions (NCS), the leading company for improving advertising effectiveness for the entire CPG (consumer packaged goods) ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG advertisers, media buyers and publishers. Continue reading “Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace”

NCSOLUTIONS CELEBRATES 10 YEARS OF ADVANCING ADVERTISING EFFECTIVENESS

Continues to Set New Milestones in Accelerating Insights and Pushing the Boundaries of Industry Knowledge

NEW YORK – JANUARY  7, 2020 – NCSoutions (NCS), the leading advertising effectiveness company for CPG brands, is celebrating a decade of achievements. Amid the unprecedented seismic shifts in the consumer and technology landscape over the last decade, the company’s proven approaches to audience targeting, advertising campaign measurement, and in-flight optimization have delivered exceptional results for its customers. NCS has impacted more than $25 billion in client media spend and expanded industry knowledge through extensive R&D into how advertising works. As NCS launches into its second decade, it has been rolling out next-generation technologies, remaining committed to the company mission to improve the effectiveness of advertising across all media.

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NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM

CPG advertisers using the demand-side platform now can dial-up or dial-down campaign tactical components using causal sales lift metrics to amplify incremental sales

NEW YORK – NOVEMBER 20, 2019, NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced its ground-breaking in-flight optimization solution–Sales Lift Metrics– will be made available to advertisers through The Trade Desk demand-side platform (DSP). The product will soon be offered to select advertisers and will be made generally available in the near future.  Continue reading “NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM”

THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES

Our youngest generation wields a considerable influence on household buying, new study shows

NEW YORK – September 25, 2019 – Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results today from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion impressions, the study found 63 percent of sales driven by Snapchat advertisements were a result of ads that only reached household influencers, not the primary household purchasers.

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Nielsen Catalina’s Leslie Wood on Monitoring Campaigns Using AI Causality

August 07, 2019– High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood, NCS’s chief research officer, has been on a mission to perfect it. She has accomplished this with a combination of machine learning methodologies that interface with a campaign in flight, thus enabling marketers to modify and improve their ad placements in real time. This initiative, called Sales Lift Metrics, sheds light on the causal impact of specific campaign tactics by identifying the key sales drivers that amplify incremental sales for CPG brands.

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