Another Hot Grilling Season Well Underway, Research Finds

New report shows that summer is coming early for many shoppers already spending on barbecue products and other outdoor essentials.

It isn’t even Memorial Day yet, but U.S. consumers are in grilling mode. A new report from NCSolutions (NCS) found that Americans purchased barbecue-related CPG items at a higher rate in April than they did in April 2019, the last “normal” year before the pandemic interruption. The recently-released analysis also showed that consumers spent more on barbecue products in April this year than the prior month as they quickly warmed up to outdoor cooking season.

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FIRE UP THE GRILL: NCS FINDS AMERICAN CONSUMERS INCREASE SPENDING ON BARBECUE-RELATED CONSUMER PACKAGED GOODS PRODUCTS IN APRIL

U.S. households increased purchases of seafood by 29% year-over-year, making it the top-growing barbecue category, while sales of outdoor essentials like suntan products rose 12%

NEW YORK, May 12, 2021 – U.S. consumers purchased barbecue-related consumer packaged goods (CPG) items at a faster clip this past April than they did over the same period in 2019, according to new analysis from NCSolutions (NCS), the leading company for improving advertising effectiveness for the CPG ecosystem. Also, consumers spent more in April 2021, compared to March 2021, than is typical at this time of year on a range of barbecue-focused products. NCSolutions found that nearly all barbecue categories grew faster over this period than compared to the same period in 2019. 

The top-growing barbecue-related categories for the 12 months ending April 2021 compared to the prior year were main courses: seafood by 29%, chicken by 18% and vegetables and imitation meats by 17%.

Continue reading “FIRE UP THE GRILL: NCS FINDS AMERICAN CONSUMERS INCREASE SPENDING ON BARBECUE-RELATED CONSUMER PACKAGED GOODS PRODUCTS IN APRIL”

CONVENIENCE, PREPARATION AND THE OUTDOORS: A TALE OF THREE DIFFERENT MONTHS OF MARCH FOR CONSUMER PACKAGED GOODS

Outdoor products are a growing priority in March 2021, a sharp change from pandemic preparation
one year earlier, and a departure from convenience buying in March 2019

NEW YORK, April 20, 2021– NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has completed analysis of three-years of shopper data for the months of March, revealing three distinct themes for 2019, 2020, and 2021: convenience, preparation, and the outdoors respectively.

The contents of the March 2021 American grocery cart are changing towards outdoor celebrations, a sharp divergence from baskets in March 2020, which were centered on pandemic preparation, and those in March 2019, which contained more convenience products.  Continue reading “CONVENIENCE, PREPARATION AND THE OUTDOORS: A TALE OF THREE DIFFERENT MONTHS OF MARCH FOR CONSUMER PACKAGED GOODS”

ADDRESSING CONSUMERS ACROSS A NEW CUSTOMER JOURNEY

If 2020 taught us one thing as marketers, it was how the power of personal connection can create authentic experiences that connect brands to consumers in contextually—and culturally—relevant ways.

We’ve long known that one of the most impactful ways to reach an audience is through the power of story. Over time, technology and data became enablers that delivered premium content and brand messages to consumers in a way that didn’t feel mass-manufactured for the many. Addressability emerged as a technology and tactic enabling brands to reach key audiences in a one-to-one or one-to-few manner—and in the right “moment.”

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AMERICAN FOOD AND GROCERY SHOPPING PATTERNS HAVE CHANGED ONE YEAR INTO THE COVID PANDEMIC ACCORDING TO LATEST NCSOLUTIONS CONSUMER SURVEY AND CONSUMER PURCHASE DATA

  • 14% increase in American household grocery spending since the start of the pandemic  
  • 32% of consumers don’t plan to go back to pre-pandemic rates of cleaning 
  • 47% of Americans say they are eating healthy food
  • Almost 50% of Americans say they are cooking more often
  • 69% of Americans say they are watching TV/movies at home as a form of self-care

NEW YORK, March 15, 2021 – Since the emergence of the COVID-19 global health crisis, 96% of Americans say they clean and disinfect their homes as much or more than before; nearly half (47%) are eating healthier and half are cooking more; and almost one in seven are watching more television as a form of self-care and snacking while they do it. These new or increased consumer behaviors have contributed to a 14% increase in American household grocery spending, according to NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem

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Here’s What the Marketing Industry Lost and Gained After 1 Year in the Pandemic

March 11, 2020 was a day for the history books.

In a single day, the World Health Organization (WHO) declared Covid-19 virus a global pandemic, the NBA suspended its season, the White House suspended nearly all flights from Europe and Tom Hanks announced he’d contracted the virus while filming in Australia. There were only 647 confirmed cases of Covid-19 in the U.S. on this day one year ago. One year later, we’ve seen 360 million people infected and 2.6 million dead worldwide.

Adweek had already begun tracking cancellations and suspensions in the advertising, marketing, technology and media industries. We updated that list until mid-April when it became clear the pandemic would be with us far longer than anyone anticipated.

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FUELED BY THE PANDEMIC, CONSUMER PACKAGED GOODS PURCHASES GREW 19% IN 2020 COMPARED TO 2019 ACCORDING TO NCSOLUTIONS

Nearly Half of Americans Have Tried New Brands or Shopped in New Categories Since the Start of the Pandemic According to a New NCS Consumer Survey

NEW YORK, January 20, 2021 — As consumers hunkered down at home during most of last year, their spending on consumer packaged goods (CPG) grew an average of 19% in 2020 compared to 2019 according to the latest data from NCSolutions, the leader in advertising effectiveness for the CPG industry.  Continue reading “FUELED BY THE PANDEMIC, CONSUMER PACKAGED GOODS PURCHASES GREW 19% IN 2020 COMPARED TO 2019 ACCORDING TO NCSOLUTIONS”

MOST AMERICANS PLAN TO CELEBRATE THE UPCOMING WINTER HOLIDAYS AT HOME, IN SMALL GROUPS AND VIRTUALLY

Nearly Half of Consumers Express Optimism Nation Will Be Healthier in 2021, According to NCSolutions Consumer Survey

NEW YORK, December 10, 2020 — Americans plan to approach the upcoming winter holidays inclusive of Christmas, Hanukkah, Kwanzaa and New Year’s Eve cautiously with health top of mind, as 79% say they plan to celebrate at home and 54% in smaller groups, according to a new consumer survey commissioned by NCSolutions (NCS). Continue reading “MOST AMERICANS PLAN TO CELEBRATE THE UPCOMING WINTER HOLIDAYS AT HOME, IN SMALL GROUPS AND VIRTUALLY”

CONSUMER PACKAGED GOODS SPENDING ROSE 27% IN OCTOBER, COMPARED TO 2019, AS AMERICANS PREPARE FOR THANKSGIVING AND WINTER MONTHS, NCSOLUTIONS DATA REVEALS

Consumer Survey Data Uncovers Regional Differences in Thanksgiving Celebrations

NEW YORK, November 19, 2020 Consumer packaged goods spending jumped 27% year-over-year in October, the largest year-over-year percentage increase since April and up a strong 9% over September 2020    according to data just released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. 

Hand sanitizer, which was up 465% in October 2020 as compared to October 2019, continues to be a  top-growing category. Other top-growth categories for the month compared to last year are gum (388%), shelf-stable convenient breakfasts (373%), premixed alcohol cocktails (167%) and refrigerated wraps (108%). Continue reading “CONSUMER PACKAGED GOODS SPENDING ROSE 27% IN OCTOBER, COMPARED TO 2019, AS AMERICANS PREPARE FOR THANKSGIVING AND WINTER MONTHS, NCSOLUTIONS DATA REVEALS”