THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES

Our youngest generation wields a considerable influence on household buying, new study shows

NEW YORK – September 25, 2019 – Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results today from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion impressions, the study found 63 percent of sales driven by Snapchat advertisements were a result of ads that only reached household influencers, not the primary household purchasers.

Continue reading “THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES”

Nielsen Catalina’s Leslie Wood on Monitoring Campaigns Using AI Causality

August 07, 2019– High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood, NCS’s chief research officer, has been on a mission to perfect it. She has accomplished this with a combination of machine learning methodologies that interface with a campaign in flight, thus enabling marketers to modify and improve their ad placements in real time. This initiative, called Sales Lift Metrics, sheds light on the causal impact of specific campaign tactics by identifying the key sales drivers that amplify incremental sales for CPG brands.

Read More

NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

August 01, 2019– CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service.

Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active.

Read More

NCS LAUNCHES GROUND-BREAKING IN-FLIGHT OPTIMIZATION SERVICE FOR BRANDS TO AMPLIFY INCREMENTAL SALES

CPG marketers enabled with near real-time key incremental sales metrics can refine their digital campaigns in-flight based on the same factors driving the best sales outcomes.

NEW YORK, August 1, 2019 – NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced the launch of in-flight Sales Lift Metrics. This ground-breaking new NCS service empowers brands and programmatic traders to optimize the incremental sales lift driven by their advertising campaigns in near real-time. Sales Lift Metrics delivers the causal impact of specific campaign tactics on incremental sales results.  Marketers can then dial-up or dial-down campaign elements to amplify their outcome. 

Continue reading “NCS LAUNCHES GROUND-BREAKING IN-FLIGHT OPTIMIZATION SERVICE FOR BRANDS TO AMPLIFY INCREMENTAL SALES”

NCS LAUNCHES NEW INNOVATIONS FUELED BY MACHINE LEARNING THAT ELEVATE SALES PERFORMANCE METRICS AND SERVICES TO THE NEXT LEVEL

CPG marketers benefit from audience targeting flexibility, campaign measurement agility, scale and faster insights

June 17, 2019

NEW YORK – June 17, 2019, NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced its next set of innovations. These enhancements to the company’s core services are fueled by artificial intelligence and machine learning and increase the ability of CPG marketers to be more agile, with faster insights into the sales outcomes of their advertising. Continue reading “NCS LAUNCHES NEW INNOVATIONS FUELED BY MACHINE LEARNING THAT ELEVATE SALES PERFORMANCE METRICS AND SERVICES TO THE NEXT LEVEL”