Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace
Agreement Will Provide Advertisers with NCS Audience Segments from Transaction-Level Purchases for OTT/CTV, Streaming Audio and Gaming Campaigns
Stamford, CT, January 8, 2020 — Tru Optik, the identity resolution leader across Over-the-Top (OTT) and Connected TV (CTV), announced today an agreement with NCSolutions (NCS), the leading company for improving advertising effectiveness for the entire CPG (consumer packaged goods) ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG advertisers, media buyers and publishers. Continue reading “Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace”
NCSOLUTIONS CELEBRATES 10 YEARS OF ADVANCING ADVERTISING EFFECTIVENESS
Continues to Set New Milestones in Accelerating Insights and Pushing the Boundaries of Industry Knowledge
NEW YORK – JANUARY 7, 2020 – NCSoutions (NCS), the leading advertising effectiveness company for CPG brands, is celebrating a decade of achievements. Amid the unprecedented seismic shifts in the consumer and technology landscape over the last decade, the company’s proven approaches to audience targeting, advertising campaign measurement, and in-flight optimization have delivered exceptional results for its customers. NCS has impacted more than $25 billion in client media spend and expanded industry knowledge through extensive R&D into how advertising works. As NCS launches into its second decade, it has been rolling out next-generation technologies, remaining committed to the company mission to improve the effectiveness of advertising across all media.
Continue reading “NCSOLUTIONS CELEBRATES 10 YEARS OF ADVANCING ADVERTISING EFFECTIVENESS”
NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM
CPG advertisers using the demand-side platform now can dial-up or dial-down campaign tactical components using causal sales lift metrics to amplify incremental sales
NEW YORK – NOVEMBER 20, 2019, NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced its ground-breaking in-flight optimization solution–Sales Lift Metrics– will be made available to advertisers through The Trade Desk demand-side platform (DSP). The product will soon be offered to select advertisers and will be made generally available in the near future. Continue reading “NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM”
THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES
Our youngest generation wields a considerable influence on household buying, new study shows
NEW YORK – September 25, 2019 – Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results today from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion impressions, the study found 63 percent of sales driven by Snapchat advertisements were a result of ads that only reached household influencers, not the primary household purchasers.
Attribution Does Not Imply Causation
August 22, 2019–“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions.
Nielsen Catalina’s Leslie Wood on Monitoring Campaigns Using AI Causality
August 07, 2019– High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood, NCS’s chief research officer, has been on a mission to perfect it. She has accomplished this with a combination of machine learning methodologies that interface with a campaign in flight, thus enabling marketers to modify and improve their ad placements in real time. This initiative, called Sales Lift Metrics, sheds light on the causal impact of specific campaign tactics by identifying the key sales drivers that amplify incremental sales for CPG brands.
Busting the Single Biggest Myth About Machine Learning
August 05, 2019– To get the most out of machine learning, you need a little human touch. Leslie Wood, Chief Research Officer at NCS, shares why marketers need good data science and human intelligence to utilize machine learning to its full potential.
How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
August 05, 2019– The ad biz is moving closer to real-time marketing thanks to advances in machine learning.
Data that previously would have taken weeks or months to be processed, analyzed and, most important, activated are now being activated in near-real time.
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
August 01, 2019– CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service.
Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active.
NCS LAUNCHES GROUND-BREAKING IN-FLIGHT OPTIMIZATION SERVICE FOR BRANDS TO AMPLIFY INCREMENTAL SALES
CPG marketers enabled with near real-time key incremental sales metrics can refine their digital campaigns in-flight based on the same factors driving the best sales outcomes.
NEW YORK, August 1, 2019 – NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced the launch of in-flight Sales Lift Metrics. This ground-breaking new NCS service empowers brands and programmatic traders to optimize the incremental sales lift driven by their advertising campaigns in near real-time. Sales Lift Metrics delivers the causal impact of specific campaign tactics on incremental sales results. Marketers can then dial-up or dial-down campaign elements to amplify their outcome.