New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior
NEW YORK– October 3, 2018 –Nielsen Catalina Solutions (NCS) announced today an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, over-the-top (OTT) and connected TV (CTV). With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store purchase behavior, it’s now even simpler to reach the right household on their choice of device(s) with advertising that is most likely to influence a purchase.
Adweek—October 2, 2018—YouTube has also made efforts to help advertisers better understand how their YouTube media spend is affecting offline actions and its latest updates include efforts to woo big-spending CPG advertisers. This includes adding offline measurement specialist IRI to its Google Measurement Partners program–Oracle Data Cloud and Nielsen Catalina Solutions (NCS) already participate–helping marketers better attribute online spend to offline actions.
MarTech Today—October 1, 2018—Adobe is integrating Nielsen national TV ratings, CPG purchase data from Nielsen Catalina and Experian demographic and behavioral data for planning and targeting across addressable and linear TV screens. It has also automated the planning, buying and execution of campaigns.
BeetTV—September 24, 2018—The same 90 million shopper loyalty cards that have long fueled Nielsen Catalina Solutions’ digital advertising targeting and measurement efforts are helping to open doors to household addressable. “It’s just the mechanics of doing it differ as to where it goes,” says Tom Eaton, the company’s SVP of TV & Programmatic Solutions.
Some say it could help CPG brands
AdWeek—July 19, 2018—Snapchat and Nielsen are adding deeper audience targeting capabilities, such as offline purchasing data, that could help Snapchat better compete with the likes of Facebook and Google.
According to Nielsen, media buyers will have access to 30,000 audience segments on Snapchat—including demographics, buyer insights and mobile behavior—through products such as Nielsen Catalina and Nielsen’s Marketing Cloud.
MediaPost—July 18, 2018—Nielsen this morning announced a deal to license its “premium audience segments” data to Snapchat. The audience segmentation method, which will be available through Snapchat’s ad buying platform, will enable advertisers and agencies to plan and buy inventory based on Nielsen-branded audience segments, which for many are the industry standard.
Solution Provides Marketers with Customized Audience Segments to Maximize ROI
New York, NY—July 18, 2018—Nielsen today announced that its premium audience segments will be available on Snapchat’s ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud.
The offering will allow clients access to audience data across more than 30,000 segments including Nielsen Buyer Insights and Nielsen Catalina Solutions, which are based on offline purchase data. Advertisers and marketers can now create and connect with personalized audience segments using consumer characteristics, including demographics, buying behavior and mobile behavior. Snapchat’s integration will additionally allow Nielsen Marketing Cloud Data Management Platform (DMP) clients to take advantage of their first-party data segments and target them directly on Snapchat’s platform.
AdAge—July 18, 2018—Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in similar fashion to other popular social media platforms.
A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. The offering provides some 30,000 segments and includes Nielsen Buyer Insights and Nielsen Catalina Solutions, which are primarily based on offline loyalty card and credit card data.
AMC, FOX and Hulu first media companies to adopt new device and platform agnostic solution
NEW YORK– June 18, 2018 – Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape. This highly anticipated service for the CPG industry provides the first holistic and device agnostic view of how TV and/or video advertising is performing, on any screen or service.
Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns
NEW YORK–June 13, 2018–Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new playbook for CPG marketers that can identify which TV and digital media targets are expected to drive the highest dollar sales based on brand traits and creative effectiveness.