THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES
Our youngest generation wields a considerable influence on household buying, new study shows
NEW YORK – September 25, 2019 – Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results today from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion impressions, the study found 63 percent of sales driven by Snapchat advertisements were a result of ads that only reached household influencers, not the primary household purchasers.
Attribution Does Not Imply Causation
August 22, 2019–“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions.
Nielsen Catalina’s Leslie Wood on Monitoring Campaigns Using AI Causality
August 07, 2019– High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood, NCS’s chief research officer, has been on a mission to perfect it. She has accomplished this with a combination of machine learning methodologies that interface with a campaign in flight, thus enabling marketers to modify and improve their ad placements in real time. This initiative, called Sales Lift Metrics, sheds light on the causal impact of specific campaign tactics by identifying the key sales drivers that amplify incremental sales for CPG brands.
Busting the Single Biggest Myth About Machine Learning
August 05, 2019– To get the most out of machine learning, you need a little human touch. Leslie Wood, Chief Research Officer at NCS, shares why marketers need good data science and human intelligence to utilize machine learning to its full potential.
How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
August 05, 2019– The ad biz is moving closer to real-time marketing thanks to advances in machine learning.
Data that previously would have taken weeks or months to be processed, analyzed and, most important, activated are now being activated in near-real time.
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
August 01, 2019– CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service.
Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active.
NCS LAUNCHES GROUND-BREAKING IN-FLIGHT OPTIMIZATION SERVICE FOR BRANDS TO AMPLIFY INCREMENTAL SALES
CPG marketers enabled with near real-time key incremental sales metrics can refine their digital campaigns in-flight based on the same factors driving the best sales outcomes.
NEW YORK, August 1, 2019 – NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced the launch of in-flight Sales Lift Metrics. This ground-breaking new NCS service empowers brands and programmatic traders to optimize the incremental sales lift driven by their advertising campaigns in near real-time. Sales Lift Metrics delivers the causal impact of specific campaign tactics on incremental sales results. Marketers can then dial-up or dial-down campaign elements to amplify their outcome.
How one brand tackled an enduring marketing challenge: measuring a campaign’s bottom-line impact
July 09, 2019–If you run a great advertising campaign, but can’t prove it had any real business impact — a boost in sales, for example, or a flurry of new subscriptions — is it still a great campaign? Any decent marketer would answer in the negative. After all, as important as our work is, it’s a means to an end, not an end in itself.
NCS LAUNCHES NEW INNOVATIONS FUELED BY MACHINE LEARNING THAT ELEVATE SALES PERFORMANCE METRICS AND SERVICES TO THE NEXT LEVEL
CPG marketers benefit from audience targeting flexibility, campaign measurement agility, scale and faster insights
June 17, 2019
NEW YORK – June 17, 2019, NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced its next set of innovations. These enhancements to the company’s core services are fueled by artificial intelligence and machine learning and increase the ability of CPG marketers to be more agile, with faster insights into the sales outcomes of their advertising. Continue reading “NCS LAUNCHES NEW INNOVATIONS FUELED BY MACHINE LEARNING THAT ELEVATE SALES PERFORMANCE METRICS AND SERVICES TO THE NEXT LEVEL”
LINDA DUPREE NAMED CEO OF NCS
Industry Visionary to Lead NCS Toward Even Greater Innovations
in Advertising Effectiveness
NEW YORK – April 29 2019 – NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced today Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors. Continue reading “LINDA DUPREE NAMED CEO OF NCS”