SHOP EARLY, SHOP AT DIFFERENT RETAILERS SAY AMERICANS ABOUT THEIR 2021 HOLIDAY FOOD BUYING ACCORDING TO NCSOLUTIONS SURVEY
- Americans find holiday advertising both enjoyable and useful: 31% say ads help them discover new products, 27% say they inspire them to cook more
- 25% plan to do their grocery shopping earlier this holiday season
- 19% plan to increase their shopping at different retailers
- 48% plan to substitute their preferred brands for less expensive or more available alternatives
NEW YORK, December 8, 2021 – One in four (25%) Americans plan to do their holiday grocery shopping early, while 19% plan to increase shopping at different retailers. Holiday advertising will play a key role in inspiring 27% of consumers to cook more and 31% indicate it will help them to discover new products. Continue reading “SHOP EARLY, SHOP AT DIFFERENT RETAILERS SAY AMERICANS ABOUT THEIR 2021 HOLIDAY FOOD BUYING ACCORDING TO NCSOLUTIONS SURVEY”
Attribution Accelerator Day 2: Do NOT Ignore Long-Term Ad Effects
The final panel on Day Two of Advertising Research Foundation’s (ARF) “Attribution & Analytics Accelerator” conference Tuesday echoed insights reflected during a series of outstanding presentations throughout the day, as well as tackling some of the issues raised during the first day’s sessions on various marketing and attribution modeling issues.
Nearly Half Of Americans Enjoy Holiday Advertising; A Third Say It Puts Them In A Festive Mood
Consumers plan to increase spending on groceries and cook more this Thanksgiving
Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.
NEARLY HALF OF AMERICANS ENJOY HOLIDAY ADVERTISING; A THIRD SAY IT PUTS THEM IN A FESTIVE MOOD
Consumers plan to increase spending on groceries and cook more this Thanksgiving
NEW YORK, November 17, 2021 – Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry. Continue reading “NEARLY HALF OF AMERICANS ENJOY HOLIDAY ADVERTISING; A THIRD SAY IT PUTS THEM IN A FESTIVE MOOD”
Consumer spending in key center store categories remains elevated in 2021
Americans spent 2% more year-over-year on groceries and consumer packaged goods (CPGs) in September 2021, and 13% more compared to September 2019, according to new data provided to Supermarket News by NCSolutions.
FOR HALF OF AMERICANS, SEEING A PRODUCT IMAGE MOTIVATES THEM TO BUY, ACCORDING TO A NEW CONSUMER SENTIMENT SURVEY
Pinterest, NCSolutions Announce New Insights for Driving Return on Ad Spend and Incremental Sales Using Visual Discovery at Advertising Week New York
NEW YORK, October 19, 2021 – Visual discovery – even when it’s in the form of advertising – drives purchase decisions. Nearly half (49%) of Americans say product images influence their purchases of consumer packaged goods (CPG), while almost three-quarters (74%) say images in search results are very or extremely helpful in determining which products to buy, according to a new consumer sentiment survey commissioned by NCSolutions (NCS). The findings were released as part of a joint session held at Advertising Week NY with executives from NCS and Pinterest. Continue reading “FOR HALF OF AMERICANS, SEEING A PRODUCT IMAGE MOTIVATES THEM TO BUY, ACCORDING TO A NEW CONSUMER SENTIMENT SURVEY”
Podcast Advertising Drives Sales: NCSolutions Consumer Survey Demonstrates The More You Subscribe The More Likely You Are To Buy
Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands
Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls “Power Subscribers”) do more than simply listen to their favorite programs; they actively discover and buy the products advertised in the audiocast. More than two-thirds (68%) of Power Subscribers have made a purchase compared to 42% of all podcast listeners according to a new consumer sentiment survey commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.
Study: Podcast Advertising Drives Sales
Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS).
Of listeners polled, 42% have purchased a product featured in the podcast. And among the group identified as power subscribers by NCS, 68% have done so.
PODCAST ADVERTISING DRIVES SALES: NCSOLUTIONS CONSUMER SURVEY DEMONSTRATES THE MORE YOU SUBSCRIBE THE MORE LIKELY YOU ARE TO BUY
Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands
NEW YORK, September 15, 2021– Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls “Power Subscribers”) do more than simply listen to their favorite programs; they actively discover and buy the products advertised in the audiocast. More than two-thirds (68%) of Power Subscribers have made a purchase compared to 42% of all podcast listeners according to a new consumer sentiment survey commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.
AMERICAN CONSUMERS LEAVE THE PANDEMIC BEHIND – BUT NOT THE BEAUTY AND GROOMING PRODUCTS THEY DISCOVERED
- 37% started using beauty/grooming products they discovered during the pandemic
- Almost 40% plan to increase their spending on cosmetic and personal care products
- 67% think advertising is important in influencing their choice of beauty/grooming products
- 38% say they will shop more in stores
- More than half (55%) of consumers plan to increase their usage of beauty products
- Three out of four people will work in locations other than a home office
NEW YORK, June 21, 2021 – Beauty is back. Americans are returning to pre-pandemic beauty and grooming routines, with 39% of U.S. consumers saying they plan to spend more in the coming months on products that improve their appearance. The findings are from a new consumer survey commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.
According to the survey, nearly 40% of consumers discovered new beauty and grooming brands during the pandemic and 37% say they started using those new products.