NCS NAMES JEFF DOHERTY AS FIRST CHIEF PRODUCT ENRICHMENT OFFICER
COO Will Lead Innovation Initiatives that Propel NCS Services from Strategy to Optimization for CPG Audiences
NEW YORK, February 13, 2020 – NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has named Jeff Doherty to the newly created position of chief product enrichment officer. Continue reading “NCS NAMES JEFF DOHERTY AS FIRST CHIEF PRODUCT ENRICHMENT OFFICER”
Human vs. Machine: In Advertising, We’re Both Winning
January 13, 2020 If the 2010s were all about building the foundation of advertising effectiveness, the 2020s will be about the combined power of humans and machines. In the next era of marketing, people matter as much as artificial intelligence. It’s a simple equation, says, Lance Brothers, Chief Revenue Officer, NCSolutions.
Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace
Agreement Will Provide Advertisers with NCS Audience Segments from Transaction-Level Purchases for OTT/CTV, Streaming Audio and Gaming Campaigns
Stamford, CT, January 8, 2020 — Tru Optik, the identity resolution leader across Over-the-Top (OTT) and Connected TV (CTV), announced today an agreement with NCSolutions (NCS), the leading company for improving advertising effectiveness for the entire CPG (consumer packaged goods) ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG advertisers, media buyers and publishers. Continue reading “Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace”
NCSOLUTIONS CELEBRATES 10 YEARS OF ADVANCING ADVERTISING EFFECTIVENESS
Continues to Set New Milestones in Accelerating Insights and Pushing the Boundaries of Industry Knowledge
NEW YORK – JANUARY 7, 2020 – NCSoutions (NCS), the leading advertising effectiveness company for CPG brands, is celebrating a decade of achievements. Amid the unprecedented seismic shifts in the consumer and technology landscape over the last decade, the company’s proven approaches to audience targeting, advertising campaign measurement, and in-flight optimization have delivered exceptional results for its customers. NCS has impacted more than $25 billion in client media spend and expanded industry knowledge through extensive R&D into how advertising works. As NCS launches into its second decade, it has been rolling out next-generation technologies, remaining committed to the company mission to improve the effectiveness of advertising across all media.
Continue reading “NCSOLUTIONS CELEBRATES 10 YEARS OF ADVANCING ADVERTISING EFFECTIVENESS”
NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM
CPG advertisers using the demand-side platform now can dial-up or dial-down campaign tactical components using causal sales lift metrics to amplify incremental sales
NEW YORK – NOVEMBER 20, 2019, NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced its ground-breaking in-flight optimization solution–Sales Lift Metrics– will be made available to advertisers through The Trade Desk demand-side platform (DSP). The product will soon be offered to select advertisers and will be made generally available in the near future. Continue reading “NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM”
The Unwanted Houseguest: Fostering A Healthy Consumer/Advertiser Dynamic
November 18, 2019 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Linda Dupree, CEO at NCSolutions.
When it Comes to Video, TV is Still King
October 29, 2019 – Despite what prognosticators may tell you, traditional television is still the most popular video medium and the best way for brands to achieve reach.
THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES
Our youngest generation wields a considerable influence on household buying, new study shows
NEW YORK – September 25, 2019 – Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results today from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion impressions, the study found 63 percent of sales driven by Snapchat advertisements were a result of ads that only reached household influencers, not the primary household purchasers.
Attribution Does Not Imply Causation
August 22, 2019–“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions.
Nielsen Catalina’s Leslie Wood on Monitoring Campaigns Using AI Causality
August 07, 2019– High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood, NCS’s chief research officer, has been on a mission to perfect it. She has accomplished this with a combination of machine learning methodologies that interface with a campaign in flight, thus enabling marketers to modify and improve their ad placements in real time. This initiative, called Sales Lift Metrics, sheds light on the causal impact of specific campaign tactics by identifying the key sales drivers that amplify incremental sales for CPG brands.