Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision and early effectiveness reads

NEW YORK, June 6, 2022 – A newly enriched, machine learning-driven version of NCSolutions’ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS).

Called Next Gen Sales Effect, the new release leverages machine learning and advancements in NCS intellectual property and methodologies. The new methods support the demands for faster delivery, early reads and greater precision. This sales lift measurement solution is available immediately for all current NCS clients.

Continue reading “Advertising Outcome Measurement Gets a Lift With the Launch of the Next Generation Sales Effect From NCSolutions” →

Analysis of Maybelline ad campaigns showed 6% sales lift and $6 of sales impact for each dollar spent.

L’Oreal’s Maybelline has more than doubled its spending on YouTube connected TV year over year after finding substantial sales lifts and return on investment for its Maybelline brand, according to a presentation by Shenan Reed, the company’s senior VP and head of media.

• New analysis helps marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising frequency
• NCSolutions offers free licensing of its patent-pending methodology to industry

NEW YORK, May 10, 2022 – When it comes to marketing campaigns, recent advertising exposure (or recency frequency) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative (or repeat) frequency, according to new research analysis from NCSolutions (NCS) about how advertising works.

Continue reading “Not All Advertising Frequency Is Created Equal When It Comes to Sales Lift According to New Research About How Advertising Works From NCSolutions” →

• 79% of marketers surveyed have investigated or will investigate a clean room in the next year 

• 71%  are using incremental sales lift to measure advertising outcomes

• Close to three-quarters plan to increase their spending on connected TV advertising and audience targeting 

• 55% expect their advertising budget to increase in 2022

NEW YORK, April 26, 2022 – According to the results of a new survey on the future of outcome-based metrics and tools for marketing effectiveness, two-thirds (67%) of consumer packaged goods (CPG) marketers say that return on ad spend (ROAS) is the most significant advertising key performance indicator for their business today –  followed by 16% indicating target audience reach was most critical, purchase intent (10%) and clicks and online engagement (7%). Brand Innovators conducted this survey in collaboration with NCSolutions (NCS). 

Continue reading “Two-thirds of Consumer Packaged Goods Marketers Cite Return on Ad Spend as the Most Important Performance Indicator for Business Today in a New Survey” →

LOS ANGELES — Convenience store retailers and suppliers alike are gearing up for Super LVI on Sunday, Feb. 13, at SoFi Stadium. Here is a look at some of the latest news, stats and marketing efforts around the Big Game:

The final panel on Day Two of Advertising Research Foundation’s (ARF) “Attribution & Analytics Accelerator” conference Tuesday echoed insights reflected during a series of outstanding presentations throughout the day, as well as tackling some of the issues raised during the first day’s sessions on various marketing and attribution modeling issues.

Consumers plan to increase spending on groceries and cook more this Thanksgiving

Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.

Americans spent 2% more year-over-year on groceries and consumer packaged goods (CPGs) in September 2021, and 13% more compared to September 2019, according to new data provided to Supermarket News by NCSolutions.