Industry Visionary to Lead NCS Toward Even Greater Innovations
in Advertising Effectiveness
NEW YORK – April 29 2019 – NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced today Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors.
“The advertising industry is at a major inflection point; the transformation happening today will decide what the future of advertising will look like. With a long history supporting advertising across all media types, Linda is uniquely suited to lead the company and its clients toward even greater growth,” said Megan Clarken, Chief Commercial Officer at Nielsen and Chairman of the NCS Board of Directors.
Dupree was an early innovator in single source data, working with major CPG brands and retailers to gain a deeper understanding of how the right data can measure the in-store sales directly resulting from advertising. This work laid the groundwork for the foundation of NCS.
“NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the company,” Dupree said. “In constant pursuit of more effective advertising for all media, NCS will continue to raise the bar higher, supported by several new solutions that will be introduced to the market this year.”
Most recently, Dupree was Senior Vice President, Client Solutions for Nielsen, where she managed relationships across the largest U.S. media companies. She was instrumental in developing early predictive modeling and CRM applications to build an advanced audience platform. For the past 10 years, NCS has worked hand-in-hand with CPG advertisers and media companies to develop the industry’s leading solutions. Providing brands a holistic picture of their advertising effectiveness across channels, even while in-flight, allows them to be flexible and agile and enables them to compete in today’s market. To learn more about advertising effectiveness, visit How Advertising Works.
NCS empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. We harness the unrivaled data resources of our parent companies, Nielsen and Catalina, including our exclusive rights to Nielsen’s TV and digital currency data. Leveraging these assets coupled with scientific rigor and leading-edge technology, we help our clients continuously improve advertising performance, everywhere their ads appear. NCS has developed a proven approach, advancing the advertising industry and empowering a new age of purchase-driven advertising, relying on anonymized data and holding to the highest standards of consumer privacy. Proudly, we’ve helped drive over $3.5 billion in incremental sales for our U.S. customers.