Snapchat Integrates Nielsen Premium Audience Segments

Solution Provides Marketers with Customized Audience Segments to Maximize ROI New York, NY—July 18, 2018—Nielsen today announced that its premium audience segments will be available on Snapchat’s ad buying platform….

Why We Love Data-Driven Radio

Radio is stepping up its game by investing in innovations and research to help prove its value and get the respect it deserves. Erica Farber, President and CEO of the…

NCS Introduces Targeting Playbook for CPG Brands

Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns NEW YORK–June 13, 2018–Nielsen Catalina Solutions (NCS), the company that improves advertising performance for…

Five Keys To Advertising Effectiveness

NCS and Nielsen are proud to present the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and…

BTW: Q2 News From NCS

After a very positive 2016, with many successes – the launch of our first Multimedia ROAS Benchmarks, the availability of our purchase data to reach CPG category and brand buyers…

Revealing The Return On Recency

In concert with Viant and Joel Rubinson, NCS purchase data has unearthed further evidence of the value in targeting actual brand buyers and the impact of reaching them at the…