TOP CATEGORIES ON MARCH 12

When consumers hit the stores on March 12, they prioritized toilet paper, which saw increased household sales of 845% compared to levels one month prior. Other top categories included fresh vegetables, fresh fruit, supplements, and bread. Paper towel and water household sales also saw massive spikes of 536% and 302% respectively.

Top 20 grocery subcategories based on household spend on March 12, 2020. Top five categories are toilet paper, fresh vegetables and herbs, whole fresh fruit, supplements and bread.