NCS

140 E 45th Street, Suite 16B
New York, NY 10017

Hand Sanitizer & TP Race

March 14, 2020

When did consumers really start stocking up on these epidemic essentials? Hand sanitizer sales started to climb during the Preparedness Buying stage in the last week of February, and then slowly dropped as stores began running out of stock. Toilet Paper sales didn’t spike until the second week of March, during the Extreme Buying stage.  

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