CPG Data Transparency Matters

Nielsen Catalina Solutions has the largest CPG dataset to plan and measure ad spend. Our nationwide, historical, household-level data coverage optimizes media planning like no other. Separate fact from fiction.

Data Drives Decisions

Nothing beats historical purchase information for optimizing media

Our comprehensive buyer-focused data solutions provide unmatched access to the highest-converting audiences.

planning advertising

I Want to Plan and Target

Define, assess, optimize, and activate the most responsive audiences with the nation's largest CPG dataset.

measuring advertising

I Want to Measure Returns

Measure campaign sales to improve your return on ad spend (RoAS) with the nation's largest CPG dataset.

Just Some of the Companies that Rely on Our Data

We are strategically integrated with some of the world's best media companies, including broadcast companies, publishers, portals, exchanges, ad networks, DSPs, DMPs, and agency trading desks.

clear channel
i heart radio
everday health

Access CPG Data Across Any Media Platform

Our holistic "end-to-end" offerings guide marketers and media companies in reaching their most valuable audiences.

The Latest from NCS

Featured Case Studies

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Demo Targets Miss the Mark

In a study tracking 10 CPG brands, as much as 60 percent of sales volume fell outside of the demographic target. On average, brands wasted nearly two-thirds of their exposures, 64%, on households that accounted for just 2 percent of the average brand’s sales volume.

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Digital: Clicks =/= Cash

Evidence that clicks =/= cash when it comes to measuring digital media. This NCS case study has taken aggregate findings of 600 digital Sales Effect measurements of roughly 300 different CPG brands across nearly all categories and proves that click-through rates have virtually no relationship with real sales.

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Measuring Print, and the Meredith Guarantee

Meredith proved sales increases of 3%-18% across 11 different CPG brands driven primarily by increased basket size among those exposed to the campaign.

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