CPG Data Transparency Matters
Nielsen Catalina Solutions has the largest CPG dataset to plan and measure ad spend. Our nationwide, historical, household-level data coverage optimizes media planning like no other. Separate fact from fiction.
Nothing beats historical purchase information for optimizing media
Our comprehensive buyer-focused data solutions provide unmatched access to the highest-converting audiences.
I Want to Plan and Target
Define, assess, optimize, and activate the most responsive audiences with the nation's largest CPG dataset.
Just Some of the Companies that Rely on Our Data
We are strategically integrated with some of the world's best media companies, including broadcast companies, publishers, portals, exchanges, ad networks, DSPs, DMPs, and agency trading desks.
The Latest from NCS
Featured Case Studies
In a study tracking 10 CPG brands, as much as 60 percent of sales volume fell outside of the demographic target. On average, brands wasted nearly two-thirds of their exposures, 64%, on households that accounted for just 2 percent of the average brand’s sales volume.Read more »
Evidence that clicks =/= cash when it comes to measuring digital media. This NCS case study has taken aggregate findings of 600 digital Sales Effect measurements of roughly 300 different CPG brands across nearly all categories and proves that click-through rates have virtually no relationship with real sales.Read more »