What’s Next: Navigating the New Age of Facebook Audience Targeting

NCS, Facebook & Liveramp updated privacy and targeting segments header

NCS can help you navigate the new third-party audience requirements.

“The August 15th Deadline” is here and there are still so many questions looming in the minds of digital advertisers about the “post-Partner Categories” world of advertising on Facebook. Will there be less data to use for delivering targeted advertising? How will my existing campaigns and segments be impacted? Will I have to redo my entire advertising plan and budget?  Are my campaigns at risk of becoming less efficient, or will I be able to maintain campaign performance?

According to AdAge, “An estimated $1 billion of ad spend on Facebook has gone through third-party partner program every year.” NCS is well prepared for this transition. Because safeguarding consumer privacy and advertising data integrity has always been a core value for us, very little will change in regards to how you can use our segments to reach your important audiences on Facebook.

Continue reading “What’s Next: Navigating the New Age of Facebook Audience Targeting”