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Kudos to @CampbellSoupCo for creatively reaching adult Goldfish consumers who grew up on the snack in its #GoForTheHandful challenge on @tiktok_us. https://t.co/1bOAVXBy1H @adage TikTok #SnackTrends #NostalgicMarketing

At any given moment, brands must be in the position to reallocate media. Check out how Danone's VP of Media, Mike Sallette, develops operational flexibility to make this happen https://t.co/hCsRmt3ARJ #MediaPlanning https://t.co/S8zD3SbYt0 ncsolutions photo