Measure and learn which aspects of your campaign drove consumers into stores and motivated purchases, relying on our decade of experience to measure and best reflect the sales lift of your advertising. Our consulting team is here to help support your brand goals, every step of the way.
We work with you to develop strategies and metrics that deliver better campaign measurement across platforms – consistently and accurately.
NCS Sales Effect Studies provide analysis and insight verification to advance your advertising strategy and brand, keeping you at the forefront of analytics innovations like machine learning.
Exceed your clients’ expectations with in-depth sales lift measurement, and cement your place in their media plans.
Stay in the race for digital ad dollars and make yourself invaluable to brands by providing a full picture of their campaigns.
CPG Advertisers: Measure your YouTube campaigns with our Sales Effect Studies
NCS Sales Effect Studies answer the big questions about performance – using sales lift and return on ad spend – from new campaigns to ones that are tried-and-true.
How do brands and media partners know if advertising is working?
How did the sales lift break down by creative? By platform? By other targets?
How much did new and existing buyers contribute to my sales lift?
What was the incremental response from each buyer group?
Our 10 years of experience has resulted in proven methods that calculate your campaign’s incremental sales lift and validate which aspects drove consumers into stores and motivated them to make a purchase.
WHAT MADE A POP TARTS CAMPAIGN MUSIC TO PANDORA’S EARS?
When Pandora wanted to evaluate the results of a Kellogg’s Pop Tarts campaign, they turned to NCSolutions (formerly Nielsen Catalina Solutions). Find out which campaign tactics were most effective in driving incremental sales.DOWNLOAD THE CASE STUDY