Cross-Screen TV & Video Measurement Diagram

Measure the sales performance of a TV and/or video campaign across services and screens for any combination of linear TV (including data-driven), OTT, addressable TV, connected TV, desktop, mobile web or mobile in-app. This new service for the CPG industry provides the first holistic and device agnostic view of how TV and/or video advertising is performing, on any screen or service.

The cross-screen solution measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape.

NCS measures the total incremental sales, return on ad spend (ROAS) and other diagnostics driven by a given ad campaign and isolates each platform contributed to the total lift.  It is also possible to measure the sales driven by one campaign delivered in the same TV program across all of the platforms it appears. This solution has measured cross-screen sales for several CPG campaigns.