How CPG Advertisers Can Get Ahead Of The COVID Curve

The COVID-19 pandemic is a defining event for consumer packaged goods brands. It not only cracked the CPG world into “before” and “after,” it also unraveled the symbiotic nature of brands’ commercial and consumer businesses. Business segments reeled as away-from-home revenue dropped.

In mid-March, consumer spending on CPG goods rose 35%. It has remained at elevated levels ever since, with September sales up 14% compared to a year ago — a data point flush with potential. And yet, enthusiasm is tempered by other business realities. Brands are more cautious, making tough strategic decisions to balance competing business needs.

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HOUSEHOLD SPENDING ON CLEANING SUPPLIES AND WELLNESS PRODUCTS INCREASED 34% SINCE LATE FEBRUARY, WITH HAND SANITIZER LEADING THE PACK WITH AN 838% INCREASE

NCSolutions Consumer Packaged Goods Monthly Tracker Reveals Overall Sales 14% Higher in August and Up 24% During Home-Confined Buying Period

NEW YORK, September 15, 2020 — As cleaning, safety and wellness products continue to be a priority for American households, spending on this segment has increased 34% since COVID-related worries began at the end of February. These findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. 

Sales of hand sanitizer notched the highest gain in the category over the period — up 838% — followed by bar and liquid soap (+65%) and antiseptics and disinfectants (+61%). Concern with keeping home, work and school environments clean is a driving factor behind American spending behavior on these products.

Continue reading “HOUSEHOLD SPENDING ON CLEANING SUPPLIES AND WELLNESS PRODUCTS INCREASED 34% SINCE LATE FEBRUARY, WITH HAND SANITIZER LEADING THE PACK WITH AN 838% INCREASE”

NCSolutions & ciValue Launch Retailer Marketing Service

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today’s shoppers expect from retailers and brands.

The joint service, named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments. Additionally, as a part of the new service, they will gain access to NCS proven targeting solutions to expand the reach of their campaigns and ultimately drive new consumers into their retail and online stores.

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NCSOLUTIONS AND ciVALUE COLLABORATE TO LAUNCH A NEW CLOUD-BASED RETAILER MARKETING SERVICE THAT ENHANCES SHOPPER PERSONALIZATION

NEW YORK, September 7, 2020 — NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today’s shoppers expect from retailers and brands.

The joint service, named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments. Additionally, as a part of the new service, they will gain access to NCS proven targeting solutions to expand the reach of their campaigns and ultimately drive new consumers into their retail and online stores.  Continue reading “NCSOLUTIONS AND ciVALUE COLLABORATE TO LAUNCH A NEW CLOUD-BASED RETAILER MARKETING SERVICE THAT ENHANCES SHOPPER PERSONALIZATION”

8 Supermarket Staples That Are Still Hard to Find

Flour is back. Mostly.

Bare supermarket shelves bereft of the precious white stuff were a signature image of the early days of COVID-19, as a largely locked-down nation got busy baking. Producers got busy, too, cranking up mills to fill the flour gap.

“Our inventory has recovered on 5-pound [bags of] all-purpose across the board,” says Rachel Lewis, brand director at King Arthur Baking Company, one of the country’s biggest flour producers. Specialty flours like whole wheat, organic and gluten-free may still be hard to find, she says. Still, more than three-quarters of stores reported no flour outages at all in August, according to NCSolutions (NCS), a data company that analyzes buyer behavior.

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Daily coronavirus cases are breaking records, but surging sales of frozen meats and alcohol indicate consumers still want to barbecue

When the U.S. went into quarantine in March, consumers were buying up pantry goods so quickly that grocery stores had to limit quantities per customer. Pasta, beans, and flour were near impossible to find and social feeds were flooded with elaborate quarantine baking results. But as the seasons have shifted from late winter to peak summer, the joy of maintaining a sourdough starter is fading and people are craving social interactions. New data on consumers’ grocery shopping habits from NCSolutions indicates that despite record daily coronavirus cases, consumers are still shopping for typical summer events like barbecue, picnics and graduation parties.

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HOUSEHOLD CONSUMER PACKAGED GOODS SALES UP 17% IN JUNE COMPARED TO ONE YEAR AGO

Alcohol, Frozen Foods and Meat Categories Lead With Highest Gains During June and Through the Home-Confined Buying Shopping Stage

NEW YORK, July 15, 2020 – Household consumer packaged goods (CPG) spending overall was up 17% in June compared to June 2019, following an increase of 21% in May 2020 over the previous year. The findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. 

In addition, an analysis of the Home-Confined Buying period (March 22-June 30)  shows the highest performing CPG categories during this phase of the pandemic,  were frozen meat, alcohol and frozen foods.  Continue reading “HOUSEHOLD CONSUMER PACKAGED GOODS SALES UP 17% IN JUNE COMPARED TO ONE YEAR AGO”

9 Essential Tips to Optimize Connected TV Advertising Spends

From SMBs to mid-market, businesses upended their go-to marketing strategies during the COVID-19 pandemic. Now, as the markets reopen, brands have the advantage and exposure to new advertising tools, and one such medium is connected TV (CTV).

From standalone streaming devices, such as Roku, Amazon Fire TV, Google’s Android TV, and Apple TV to streaming channels such as HBO Max, Peacock, Hulu, the connected TV network has grown multifold in the recent years. The Leichtman Research Group estimates 80% of TV homes in the U.S. have at least one connected TV device. This is an increase from 74% with at least one connected TV device in 2018 and 24% in 2010. The study also reported that there are 400 million connected TV devices in the U.S. and 64% of TV households have three or more connected TV devices.

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The Country’s Run on Toilet Paper Is Officially Over

Ever since the pandemic set off a national wave of panic buying, few items have served as a better indicator of consumer fear and anxiety than toilet paper. Now, new sales numbers suggest the nation’s concerns are abating.

For the first time since the Covid-19 outbreak, in-store U.S. sales of toilet paper dipped lower than they were during the same period last year. For the week ending June 13, year-over-year sales of toilet paper were down 0.6%, according to Nielsen.

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AS STATES REOPEN, CONSUMER PACKAGED GOODS SPENDING IN MAY REMAINS 21% HIGHER THAN A YEAR AGO

Baking Ingredients Continue Strong Growth; May Shoppers Stock Up on Meat 

NEW YORK, June 18, 2020 Household consumer packaged goods (CPG) spending in May 2020 was up 21% compared to May 2019, but not quite as impressive as the year-over-year increase in April 2020 (+29%) or March (+36%). These findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem.

Americans remain in what NCS has defined as the Home-Confined Buying stage of this COVID-era, even though by May 20, all 50 states had started the process to relax restrictions on a range of businesses, from restaurants to salons. NCS continues to define the current stage of CPG shopping as Home-Confined due to the elevated household spend on CPG products, indicating that Americans are eating home more often. Flour, extracts, frozen poultry and meat are among the categories that continue to have higher than usual sales.  Continue reading “AS STATES REOPEN, CONSUMER PACKAGED GOODS SPENDING IN MAY REMAINS 21% HIGHER THAN A YEAR AGO”