Landmark project continues to uncover the science behind building strong CPG brands
April 16, 2019
NEW YORK–(BUSINESS WIRE)–At the ARF’s annual AUDIENCExSCIENCE conference, NCS announced today new findings from the ongoing research study, How to Build Brands. The new analysis proves that the most effective way for brands to impact both current and future sales is to focus on the purchases they can influence now. Continue reading “NCS Releases New CPG Industry Research: Focus Now on Buyers – All Buyers – for Growing Your Brand”
Leslie Wood First Woman to Receive ARF Erwin Ephron Demystification Award
NEW YORK – March 20, 2019 – NCS announced today that Chief Research Officer Leslie Wood, Ph.D will be recognized with one of the advertising industry’s most prestigious awards at the ARF’s upcoming AudienceXScience conference. Created to honor Erwin Ephron’s legacy, the award seeks to acknowledge those in the advertising industry who most contribute to simplifying the complex ideas that make up the business of advertising and media research.
New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher
NEW YORK – January 30, 2019, NCS announced today the availability of a new solution for reliably and quickly measuring the in-store sales driven by CPG advertising delivered on YouTube. The NCS Sales Effect solution for CPG advertisers provides trusted and independent measurement, allowing brands to optimize the business outcomes driven by their YouTube campaigns. Continue reading “NCS Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers”
New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior
NEW YORK– October 3, 2018 –NCS announced today an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, over-the-top (OTT) and connected TV (CTV). With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store purchase behavior, it’s now even simpler to reach the right household on their choice of device(s) with advertising that is most likely to influence a purchase.
Adweek—October 2, 2018—YouTube has also made efforts to help advertisers better understand how their YouTube media spend is affecting offline actions and its latest updates include efforts to woo big-spending CPG advertisers. This includes adding offline measurement specialist IRI to its Google Measurement Partners program–Oracle Data Cloud and NCS already participate–helping marketers better attribute online spend to offline actions.
MarTech Today—October 1, 2018—Adobe is integrating Nielsen national TV ratings, CPG purchase data from NCS and Experian demographic and behavioral data for planning and targeting across addressable and linear TV screens. It has also automated the planning, buying and execution of campaigns.
BeetTV—September 24, 2018—The same 90 million shopper loyalty cards that have long fueled NCS’ digital advertising targeting and measurement efforts are helping to open doors to household addressable. “It’s just the mechanics of doing it differ as to where it goes,” says Tom Eaton, the company’s SVP of TV & Programmatic Solutions.
Some say it could help CPG brands
AdWeek—July 19, 2018—Snapchat and Nielsen are adding deeper audience targeting capabilities, such as offline purchasing data, that could help Snapchat better compete with the likes of Facebook and Google.
According to Nielsen, media buyers will have access to 30,000 audience segments on Snapchat—including demographics, buyer insights and mobile behavior—through products such as NCS and Nielsen’s Marketing Cloud.
MediaPost—July 18, 2018—Nielsen this morning announced a deal to license its “premium audience segments” data to Snapchat. The audience segmentation method, which will be available through Snapchat’s ad buying platform, will enable advertisers and agencies to plan and buy inventory based on Nielsen-branded audience segments, which for many are the industry standard.
Solution Provides Marketers with Customized Audience Segments to Maximize ROI
New York, NY—July 18, 2018—Nielsen today announced that its premium audience segments will be available on Snapchat’s ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud.
The offering will allow clients access to audience data across more than 30,000 segments including Nielsen Buyer Insights and NCS, which are based on offline purchase data. Advertisers and marketers can now create and connect with personalized audience segments using consumer characteristics, including demographics, buying behavior and mobile behavior. Snapchat’s integration will additionally allow Nielsen Marketing Cloud Data Management Platform (DMP) clients to take advantage of their first-party data segments and target them directly on Snapchat’s platform.