Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns
NEW YORK–June 13, 2018–Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new playbook for CPG marketers that can identify which TV and digital media targets are expected to drive the highest dollar sales based on brand traits and creative effectiveness.
CINCINNATI–March 22, 2018–Nielsen Catalina Solutions (NCS), the leading ad targeting and sales attribution provider for the CPG industry, and Nielsen, the global audience measurement leader, have launched a new industry research study aimed at understanding the best strategy for building CPG brands. For the first time, the advertising industry will have a holistic view of the measures that determine how a brand grows across time, and will be able to understand the importance of each piece of the media mix in a brand’s success.
February 01, 2018–Over the past year, media companies and data providers have worked together to offer secondary media guarantees based on a slew of new metrics. If you can measure it, odds are someone is guaranteeing against it. The TV networks have adopted the philosophy of “bring me your data, we’ll guarantee against it.” Advertisers are pushing for more accountability for their spending, and the platforms they work with are rising to the occasion.
December 12, 2017–CPG advertisers running on Condé Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year.
The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are not connecting those dots, someone else will prove that out,” said Craig Kostelic, chief business officer for the Lifestyle Collection at Condé Nast.
NEW YORK—December 01, 2017—The Kellogg Co., the food manufacturer, is tapping more agile ways to determine return on investment (ROI) in order to help it adapt marketing strategies at greater speed.
MIAMI—November 28, 2017—The traditional television ecosystem—buying on age and sex demographics—is “pretty well oiled.” So when some advertisers consider advanced audience targeting, there’s a certain amount of inertia, along with financial constraints, that can hold things back.
CANNES —June 29, 2017—Peering in to consumers’ credit card purchase history to target them with advertising is no longer a new prospect in digital media. But now that same opportunity is coming to TV.
June 29, 2017—Addressable TV has earned a reputation for being expensive and not all that scalable. But for early adopters like Conagra Brands, the channel does have its perks.
CANNES—June 21, 2017—Andrew Feigenson joined Nielsen Catalina Solutions about six months ago, hoping that the ad industry was moving toward an outcomes-based approach to measuring success. So far, he hasn’t been disappointed.
Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.
June 20, 2017–Like Netflix, Twitter and other internet staples before it, music streaming service Spotify has been struggling to convert a rapidly growing user base into revenue.
But while the company contemplates going public, it’s also been expanding its offerings, ramping up video and podcast support, and it’s diversified ads beyond audio spots. Now a new study from Nielsen Catalina Solutions shows the total incremental sales per 1,000 impressions for Spotify ads for 11 major CPG brands was 25 percent higher than average.