- 14% increase in American household grocery spending since the start of the pandemic
- 32% of consumers don’t plan to go back to pre-pandemic rates of cleaning
- 47% of Americans say they are eating healthy food
- Almost 50% of Americans say they are cooking more often
- 69% of Americans say they are watching TV/movies at home as a form of self-care
NEW YORK, March 15, 2021 – Since the emergence of the COVID-19 global health crisis, 96% of Americans say they clean and disinfect their homes as much or more than before; nearly half (47%) are eating healthier and half are cooking more; and almost one in seven are watching more television as a form of self-care and snacking while they do it. These new or increased consumer behaviors have contributed to a 14% increase in American household grocery spending, according to NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.
Since the Covid-19 outbreak altered life for millions of Americans a year ago, business has been good for the consumer packaged goods (CPG) industry. More people working, eating, studying and exercising at home means more demand for household staples ranging from jars of mayonnaise to rolls of toilet paper.
March 11, 2020 was a day for the history books.
In a single day, the World Health Organization (WHO) declared Covid-19 virus a global pandemic, the NBA suspended its season, the White House suspended nearly all flights from Europe and Tom Hanks announced he’d contracted the virus while filming in Australia. There were only 647 confirmed cases of Covid-19 in the U.S. on this day one year ago. One year later, we’ve seen 360 million people infected and 2.6 million dead worldwide.
Adweek had already begun tracking cancellations and suspensions in the advertising, marketing, technology and media industries. We updated that list until mid-April when it became clear the pandemic would be with us far longer than anyone anticipated.
Nearly Half of Americans Have Tried New Brands or Shopped in New Categories Since the Start of the Pandemic According to a New NCS Consumer Survey
NEW YORK, January 20, 2021 — As consumers hunkered down at home during most of last year, their spending on consumer packaged goods (CPG) grew an average of 19% in 2020 compared to 2019 according to the latest data from NCSolutions, the leader in advertising effectiveness for the CPG industry. Continue reading “FUELED BY THE PANDEMIC, CONSUMER PACKAGED GOODS PURCHASES GREW 19% IN 2020 COMPARED TO 2019 ACCORDING TO NCSOLUTIONS”
Nearly Half of Consumers Express Optimism Nation Will Be Healthier in 2021, According to NCSolutions Consumer Survey
NEW YORK, December 10, 2020 — Americans plan to approach the upcoming winter holidays inclusive of Christmas, Hanukkah, Kwanzaa and New Year’s Eve cautiously with health top of mind, as 79% say they plan to celebrate at home and 54% in smaller groups, according to a new consumer survey commissioned by NCSolutions (NCS). Continue reading “MOST AMERICANS PLAN TO CELEBRATE THE UPCOMING WINTER HOLIDAYS AT HOME, IN SMALL GROUPS AND VIRTUALLY”
Consumer Survey Data Uncovers Regional Differences in Thanksgiving Celebrations
NEW YORK, November 19, 2020 – Consumer packaged goods spending jumped 27% year-over-year in October, the largest year-over-year percentage increase since April and up a strong 9% over September 2020 according to data just released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem.
Hand sanitizer, which was up 465% in October 2020 as compared to October 2019, continues to be a top-growing category. Other top-growth categories for the month compared to last year are gum (388%), shelf-stable convenient breakfasts (373%), premixed alcohol cocktails (167%) and refrigerated wraps (108%). Continue reading “CONSUMER PACKAGED GOODS SPENDING ROSE 27% IN OCTOBER, COMPARED TO 2019, AS AMERICANS PREPARE FOR THANKSGIVING AND WINTER MONTHS, NCSOLUTIONS DATA REVEALS”
Almost 75% of Americans plan to spend the same or more, with 80% shopping at stores.
Russell Redman 1 | Oct 30, 2020.
This year, nearly three-quarters of U.S. consumers aim to spend the same or more as last year for Thanksgiving items, with more than 80% saying it’s important to celebrate the holiday in spite of the COVID-19 pandemic, a survey from NCSolutions (NCS) finds.
Among 2,024 U.S. adults polled Oct. 17 to 19, 73% said they expect to increase or maintain their Thanksgiving spending in 2020, with 15% planning to spend more than last year and 58% planning to spend the same amount. Twenty-seven percent reported that they expect to spend less this year.
Eighty-three percent of Americans surveyed said that they view Thanksgiving 2020 as equally or more important than last year, and more than half (56%) said that they’ll celebrate at home.
Meanwhile, a large majority plan to shop in-store at their favorite supermarket to prepare for the holiday. These findings come from an online survey commissioned by NCSolutions (NCS), a New York-based media firm that helps CPG companies improve their advertising. The survey was conducted in mid-October and includes 2,024 respondents.
-83% of Americans indicate the Thanksgiving holiday is equally if not more important this year with at least 56% of those celebrating indicating they would do so at home
-73% are planning to spend the same or more for Thanksgiving 2020 as they did in 2019, with a quarter of consumers (26%) planning to shop early for the holiday
-80% of consumers plan to shop in-store for their Thanksgiving ingredients
-90% of Americans will celebrate indoors and 61% will celebrate with people who don’t live with them
NCSolutions CPG Insights Tracker Shows Sustained Consumer Interest in Confections, Baked Goods and Baking Supplies, Led by 38% Higher Sales of Baking Mixes
NEW YORK, October 20, 2020 — Since the start of the pandemic, American consumers have indulged their sweet tooth. Household spending on confections, baked goods and baking supplies was 9% higher from February 24, the first notable day of increased purchasing of consumer packaged goods, through September 30 when compared to the same period in 2019. These findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. Continue reading “AMERICA’S ELEVATED SWEET TOOTH: NEW CONSUMER PACKAGED GOODS INSIGHTS SHOWS 9% INCREASE IN HOUSEHOLD SPENDING ON ALL THINGS SWEET”