NCSolutions CPG Insights Tracker Shows Sustained Consumer Interest in Confections, Baked Goods and Baking Supplies, Led by 38% Higher Sales of Baking Mixes

NEW YORK, October 20, 2020 — Since the start of the pandemic, American consumers have indulged their sweet tooth. Household spending on confections, baked goods and baking supplies was 9% higher from February 24, the first notable day of increased purchasing of consumer packaged goods, through September 30 when compared to the same period in 2019. These findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem.  Continue reading “AMERICA’S ELEVATED SWEET TOOTH: NEW CONSUMER PACKAGED GOODS INSIGHTS SHOWS 9% INCREASE IN HOUSEHOLD SPENDING ON ALL THINGS SWEET” →

The COVID-19 pandemic is a defining event for consumer packaged goods brands. It not only cracked the CPG world into “before” and “after,” it also unraveled the symbiotic nature of brands’ commercial and consumer businesses. Business segments reeled as away-from-home revenue dropped.

In mid-March, consumer spending on CPG goods rose 35%. It has remained at elevated levels ever since, with September sales up 14% compared to a year ago — a data point flush with potential. And yet, enthusiasm is tempered by other business realities. Brands are more cautious, making tough strategic decisions to balance competing business needs.

NCSolutions Consumer Packaged Goods Monthly Tracker Reveals Overall Sales 14% Higher in August and Up 24% During Home-Confined Buying Period

NEW YORK, September 15, 2020 — As cleaning, safety and wellness products continue to be a priority for American households, spending on this segment has increased 34% since COVID-related worries began at the end of February. These findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. 

Sales of hand sanitizer notched the highest gain in the category over the period — up 838% — followed by bar and liquid soap (+65%) and antiseptics and disinfectants (+61%). Concern with keeping home, work and school environments clean is a driving factor behind American spending behavior on these products.

Continue reading “HOUSEHOLD SPENDING ON CLEANING SUPPLIES AND WELLNESS PRODUCTS INCREASED 34% SINCE LATE FEBRUARY, WITH HAND SANITIZER LEADING THE PACK WITH AN 838% INCREASE” →

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today’s shoppers expect from retailers and brands.

NEW YORK, September 7, 2020 — NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today’s shoppers expect from retailers and brands.

The joint service, named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments. Additionally, as a part of the new service, they will gain access to NCS proven targeting solutions to expand the reach of their campaigns and ultimately drive new consumers into their retail and online stores.  Continue reading “NCSOLUTIONS AND ciVALUE COLLABORATE TO LAUNCH A NEW CLOUD-BASED RETAILER MARKETING SERVICE THAT ENHANCES SHOPPER PERSONALIZATION” →

Flour is back. Mostly.

Bare supermarket shelves bereft of the precious white stuff were a signature image of the early days of COVID-19, as a largely locked-down nation got busy baking. Producers got busy, too, cranking up mills to fill the flour gap.

“Our inventory has recovered on 5-pound [bags of] all-purpose across the board,” says Rachel Lewis, brand director at King Arthur Baking Company, one of the country’s biggest flour producers. Specialty flours like whole wheat, organic and gluten-free may still be hard to find, she says. Still, more than three-quarters of stores reported no flour outages at all in August, according to NCSolutions (NCS), a data company that analyzes buyer behavior.

When the U.S. went into quarantine in March, consumers were buying up pantry goods so quickly that grocery stores had to limit quantities per customer. Pasta, beans, and flour were near impossible to find and social feeds were flooded with elaborate quarantine baking results. But as the seasons have shifted from late winter to peak summer, the joy of maintaining a sourdough starter is fading and people are craving social interactions. New data on consumers’ grocery shopping habits from NCSolutions indicates that despite record daily coronavirus cases, consumers are still shopping for typical summer events like barbecue, picnics and graduation parties.

Alcohol, Frozen Foods and Meat Categories Lead With Highest Gains During June and Through the Home-Confined Buying Shopping Stage

NEW YORK, July 15, 2020 – Household consumer packaged goods (CPG) spending overall was up 17% in June compared to June 2019, following an increase of 21% in May 2020 over the previous year. The findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. 

In addition, an analysis of the Home-Confined Buying period (March 22-June 30)  shows the highest performing CPG categories during this phase of the pandemic,  were frozen meat, alcohol and frozen foods.  Continue reading “HOUSEHOLD CONSUMER PACKAGED GOODS SALES UP 17% IN JUNE COMPARED TO ONE YEAR AGO” →

From SMBs to mid-market, businesses upended their go-to marketing strategies during the COVID-19 pandemic. Now, as the markets reopen, brands have the advantage and exposure to new advertising tools, and one such medium is connected TV (CTV).

From standalone streaming devices, such as Roku, Amazon Fire TV, Google’s Android TV, and Apple TV to streaming channels such as HBO Max, Peacock, Hulu, the connected TV network has grown multifold in the recent years. The Leichtman Research Group estimates 80% of TV homes in the U.S. have at least one connected TV device. This is an increase from 74% with at least one connected TV device in 2018 and 24% in 2010. The study also reported that there are 400 million connected TV devices in the U.S. and 64% of TV households have three or more connected TV devices.

Ever since the pandemic set off a national wave of panic buying, few items have served as a better indicator of consumer fear and anxiety than toilet paper. Now, new sales numbers suggest the nation’s concerns are abating.