September 26, 2019 – 

Our youngest generation wields a considerable influence on household buying, new study shows

Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion impressions, the study found 63 percent of sales driven by Snapchat advertisements were a result of ads that only reached household influencers, not the primary household purchasers.

September 25, 2019 – Gen Z is the talk of the industry, whether it’s marketers trying to figure out whether to reach them on TikTok or if cause marketing will really lure them in.

Our youngest generation wields a considerable influence on household buying, new study shows

NEW YORK – September 25, 2019 – Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results today from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion impressions, the study found 63 percent of sales driven by Snapchat advertisements were a result of ads that only reached household influencers, not the primary household purchasers.

Continue reading “THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES” →

September 12, 2019 – Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.

09/11/2019 

We’ve come a long way from the early days of advertising when the success of radio and television advertising was measured based solely on the ratings of the show in which they aired.

As a result, online advertising used similar metrics to gauge success when it first began, relying solely on audience size and page views, with limited insight into what customers did next with the information they consumed in ads.

August 22, 2019–“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions.

Thursday, August 8th, 2019 – 12:05 am 

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video.

Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual.

Linear TV has always attracted ad budget from the Johnson & Johnsons and Campbell Soups of the world. In the digital era, those players are increasingly investing in OTT, as do newer ones like Blue Apron and HelloFresh.

August 07, 2019– High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood, NCS’s chief research officer, has been on a mission to perfect it. She has accomplished this with a combination of machine learning methodologies that interface with a campaign in flight, thus enabling marketers to modify and improve their ad placements in real time. This initiative, called Sales Lift Metrics, sheds light on the causal impact of specific campaign tactics by identifying the key sales drivers that amplify incremental sales for CPG brands.

August 05, 2019– To get the most out of machine learning, you need a little human touch. Leslie Wood, Chief Research Officer at NCS, shares why marketers need good data science and human intelligence to utilize machine learning to its full potential.

In this video, Leslie explains how NCS uses machine learning to help advertisers understand the incremental value of their advertising to sales.

August 05, 2019– The ad biz is moving closer to real-time marketing thanks to advances in machine learning.

Data that previously would have taken weeks or months to be processed, analyzed and, most important, activated are now being activated in near-real time.