April 9, 2020 –In last week’s Advanced TV Insider, I noted the increasing number of solutions for near-real-time attribution of OTT/CTV campaigns, including actual sales outcomes. Continuing the metrics theme, this column features an interview with Thomas Eaton, SVP of TV and programmatic solutions at NCSolutions (NCS).

NCS, formerly known as Nielsen Catalina Solutions, provides purchase-based ad targeting and return on advertising spend (ROAS) measurement for CPG brands. And it’s been tracking campaign sales outcomes for brands on some of the largest streaming platforms in the market for several years now.

April 9, 2020 – What does toilet paper have to do with a global pandemic? Nothing. Yet millions of people have been panicking about their household supply. Stores shelves have been emptied. Amazon is often out of stock. And social media is bursting with jokes and pleas for a roll or two.

NCSolutions Finds Shoppers Prioritize Veggies, Salty Snacks, and Cheese in their Grocery Baskets as Americans Evolve from a Pattern of Extreme Buying to Home-Confined Buying

NEW YORK, April 9, 2020 – NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, today released new data showing average household grocery spend has fallen since the COVID-19 Extreme Buying peak but still remains elevated at 23% higher than pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.

Continue reading “CONSUMER SPENDING REMAINS 23 PERCENT HIGHER THAN LEVELS PRE-COVID WHILE THE AMERICAN HOUSEHOLDS’ GROCERY BASKET RETURNS MOSTLY TO ITS PREVIOUS MIX” →

March 23, 2020 – We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used to sit. Now the numbers are coming in that give shape to those trends.
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March 16, 2020 {This is the final installment of a four-part series aimed at helping marketers up their programmatic game in 2020 by taking a more holistic approach to measurement. If you haven’t already, go back and read parts one, two, and three.}

As you learned earlier in our series, there are plenty of ways to tie your digital investment to metrics, like online sales — or even offline sales.

For our final post, we interviewed Carl Spaulding, EVP of Strategy at NCSolutions (NCS) — one of our partners — to discuss how consumer packaged goods (CPG) marketers can go beyond attribution to gain a deeper understanding of incremental sales.

Attribution and incrementality both measure performance. At a high level, how do the two differ from each other?

COO Will Lead Innovation Initiatives that Propel NCS Services from Strategy to Optimization for CPG Audiences

NEW YORK, February 13, 2020 – NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has named Jeff Doherty to the newly created position of chief product enrichment officer.  Continue reading “NCS NAMES JEFF DOHERTY AS FIRST CHIEF PRODUCT ENRICHMENT OFFICER” →

January 13, 2020 If the 2010s were all about building the foundation of advertising effectiveness, the 2020s will be about the combined power of humans and machines. In the next era of marketing, people matter as much as artificial intelligence. It’s a simple equation, says,  Lance Brothers, Chief Revenue Officer, NCSolutions.

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Agreement Will Provide Advertisers with NCS Audience Segments from Transaction-Level Purchases for OTT/CTV, Streaming Audio and Gaming Campaigns

Stamford, CT, January 8, 2020 — Tru Optik, the identity resolution leader across Over-the-Top (OTT) and Connected TV (CTV), announced today an agreement with NCSolutions (NCS), the leading company for improving advertising effectiveness for the entire CPG (consumer packaged goods) ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG advertisers, media buyers and publishers. Continue reading “Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace” →