How one brand tackled an enduring marketing challenge: measuring a campaign’s bottom-line impact
July 09, 2019–If you run a great advertising campaign, but can’t prove it had any real business impact — a boost in sales, for example, or a flurry of new subscriptions — is it still a great campaign? Any decent marketer would answer in the negative. After all, as important as our work is, it’s a means to an end, not an end in itself.
NCS LAUNCHES NEW INNOVATIONS FUELED BY MACHINE LEARNING THAT ELEVATE SALES PERFORMANCE METRICS AND SERVICES TO THE NEXT LEVEL
CPG marketers benefit from audience targeting flexibility, campaign measurement agility, scale and faster insights
June 17, 2019
NEW YORK – June 17, 2019, NCS, the leading company for improving advertising effectiveness for the entire CPG ecosystem, today announced its next set of innovations. These enhancements to the company’s core services are fueled by artificial intelligence and machine learning and increase the ability of CPG marketers to be more agile, with faster insights into the sales outcomes of their advertising. Continue reading “NCS LAUNCHES NEW INNOVATIONS FUELED BY MACHINE LEARNING THAT ELEVATE SALES PERFORMANCE METRICS AND SERVICES TO THE NEXT LEVEL”
LINDA DUPREE NAMED CEO OF NCS
Industry Visionary to Lead NCS Toward Even Greater Innovations
in Advertising Effectiveness
NEW YORK – April 29 2019 – NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced today Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors. Continue reading “LINDA DUPREE NAMED CEO OF NCS”
NCS Releases New CPG Industry Research: Focus Now on Buyers – All Buyers – for Growing Your Brand
Landmark project continues to uncover the science behind building strong CPG brands
April 16, 2019
NEW YORK–(BUSINESS WIRE)–At the ARF’s annual AUDIENCExSCIENCE conference, NCS announced today new findings from the ongoing research study, How to Build Brands. The new analysis proves that the most effective way for brands to impact both current and future sales is to focus on the purchases they can influence now. Continue reading “NCS Releases New CPG Industry Research: Focus Now on Buyers – All Buyers – for Growing Your Brand”
NCS Chief Research Officer to be Honored for Her Contribution to Elevating the Science of Advertising and Marketing
Leslie Wood First Woman to Receive ARF Erwin Ephron Demystification Award
NEW YORK – March 20, 2019 – NCS announced today that Chief Research Officer Leslie Wood, Ph.D will be recognized with one of the advertising industry’s most prestigious awards at the ARF’s upcoming AudienceXScience conference. Created to honor Erwin Ephron’s legacy, the award seeks to acknowledge those in the advertising industry who most contribute to simplifying the complex ideas that make up the business of advertising and media research.
NCS Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers
New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher
NEW YORK – January 30, 2019, NCS announced today the availability of a new solution for reliably and quickly measuring the in-store sales driven by CPG advertising delivered on YouTube. The NCS Sales Effect solution for CPG advertisers provides trusted and independent measurement, allowing brands to optimize the business outcomes driven by their YouTube campaigns. Continue reading “NCS Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers”
NCS Announces Expanded Ad Targeting Capabilities Now Across Any TV Screen or Platform
New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior
NEW YORK– October 3, 2018 –NCS announced today an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, over-the-top (OTT) and connected TV (CTV). With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store purchase behavior, it’s now even simpler to reach the right household on their choice of device(s) with advertising that is most likely to influence a purchase.
YouTube Is Launching New Ad Formats and Ways to Measure Them
Adweek—October 2, 2018—YouTube has also made efforts to help advertisers better understand how their YouTube media spend is affecting offline actions and its latest updates include efforts to woo big-spending CPG advertisers. This includes adding offline measurement specialist IRI to its Google Measurement Partners program–Oracle Data Cloud and NCS already participate–helping marketers better attribute online spend to offline actions.
Adobe Bringing Digital Targeting, Measurement Capabilities to Linear TV
MarTech Today—October 1, 2018—Adobe is integrating Nielsen national TV ratings, CPG purchase data from NCS and Experian demographic and behavioral data for planning and targeting across addressable and linear TV screens. It has also automated the planning, buying and execution of campaigns.
NCS Explores MVPD Universe for Addressable TV
BeetTV—September 24, 2018—The same 90 million shopper loyalty cards that have long fueled NCS’ digital advertising targeting and measurement efforts are helping to open doors to household addressable. “It’s just the mechanics of doing it differ as to where it goes,” says Tom Eaton, the company’s SVP of TV & Programmatic Solutions.