AdAge—July 18, 2018—Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in similar fashion to other popular social media platforms.
A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. The offering provides some 30,000 segments and includes Nielsen Buyer Insights and Nielsen Catalina Solutions, which are primarily based on offline loyalty card and credit card data.
AMC, FOX and Hulu first media companies to adopt new device and platform agnostic solution
NEW YORK– June 18, 2018 – Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape. This highly anticipated service for the CPG industry provides the first holistic and device agnostic view of how TV and/or video advertising is performing, on any screen or service.
Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns
NEW YORK–June 13, 2018–Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new playbook for CPG marketers that can identify which TV and digital media targets are expected to drive the highest dollar sales based on brand traits and creative effectiveness.
CINCINNATI–March 22, 2018–Nielsen Catalina Solutions (NCS), the leading ad targeting and sales attribution provider for the CPG industry, and Nielsen, the global audience measurement leader, have launched a new industry research study aimed at understanding the best strategy for building CPG brands. For the first time, the advertising industry will have a holistic view of the measures that determine how a brand grows across time, and will be able to understand the importance of each piece of the media mix in a brand’s success.
February 01, 2018–Over the past year, media companies and data providers have worked together to offer secondary media guarantees based on a slew of new metrics. If you can measure it, odds are someone is guaranteeing against it. The TV networks have adopted the philosophy of “bring me your data, we’ll guarantee against it.” Advertisers are pushing for more accountability for their spending, and the platforms they work with are rising to the occasion.
December 12, 2017–CPG advertisers running on Condé Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year.
The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are not connecting those dots, someone else will prove that out,” said Craig Kostelic, chief business officer for the Lifestyle Collection at Condé Nast.
NEW YORK—December 01, 2017—The Kellogg Co., the food manufacturer, is tapping more agile ways to determine return on investment (ROI) in order to help it adapt marketing strategies at greater speed.
MIAMI—November 28, 2017—The traditional television ecosystem—buying on age and sex demographics—is “pretty well oiled.” So when some advertisers consider advanced audience targeting, there’s a certain amount of inertia, along with financial constraints, that can hold things back.
CANNES —June 29, 2017—Peering in to consumers’ credit card purchase history to target them with advertising is no longer a new prospect in digital media. But now that same opportunity is coming to TV.
June 29, 2017—Addressable TV has earned a reputation for being expensive and not all that scalable. But for early adopters like Conagra Brands, the channel does have its perks.