YouTube Is Launching New Ad Formats and Ways to Measure Them

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Adweek—October 2, 2018—YouTube has also made efforts to help advertisers better understand how their YouTube media spend is affecting offline actions and its latest updates include efforts to woo big-spending CPG advertisers. This includes adding offline measurement specialist IRI to its Google Measurement Partners program–Oracle Data Cloud and Nielsen Catalina Solutions (NCS) already participate–helping marketers better attribute online spend to offline actions.

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