YouTube Is Launching New Ad Formats and Ways to Measure Them

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Adweek—October 2, 2018—YouTube has also made efforts to help advertisers better understand how their YouTube media spend is affecting offline actions and its latest updates include efforts to woo big-spending CPG advertisers. This includes adding offline measurement specialist IRI to its Google Measurement Partners program–Oracle Data Cloud and NCS already participate–helping marketers better attribute online spend to offline actions.

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