Will The Ad Industry Move To A Sales Guarantee?

February 01, 2018–Over the past year, media companies and data providers have worked together to offer secondary media guarantees based on a slew of new metrics. If you can measure it, odds are someone is guaranteeing against it. The TV networks have adopted the philosophy of “bring me your data, we’ll guarantee against it.” Advertisers are pushing for more accountability for their spending, and the platforms they work with are rising to the occasion.

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