Why L’Oreal Doubled Spending on YouTube Connected TV

Analysis of Maybelline ad campaigns showed 6% sales lift and $6 of sales impact for each dollar spent.

L’Oreal’s Maybelline has more than doubled its spending on YouTube connected TV year over year after finding substantial sales lifts and return on investment for its Maybelline brand, according to a presentation by Shenan Reed, the company’s senior VP and head of media.

Continue Reading