Snapchat and Nielsen Partner to Integrate Offline Data For Audience Targeting

Some say it could help CPG brands

AdWeek—July 19, 2018—Snapchat and Nielsen are adding deeper audience targeting capabilities, such as offline purchasing data, that could help Snapchat better compete with the likes of Facebook and Google.

According to Nielsen, media buyers will have access to 30,000 audience segments on Snapchat—including demographics, buyer insights and mobile behavior—through products such as NCS and Nielsen’s Marketing Cloud.

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