Shopper Marketing in the Era of The Connected Consumer

June, 2016—People today seem to be in shopping mode 24/7. While they are still going to traditional brick-and-mortar retailers for the vast majority of purchases (estimated to be between 85-90 percent of all sales), their path to purchase now passes through a wide range of digital, mobile and social channels, reflecting a shift in behavior that is changing the face of shopper marketing.

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