Podcast Advertising Drives Sales: NCSolutions Consumer Survey Demonstrates The More You Subscribe The More Likely You Are To Buy

Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands

Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls “Power Subscribers”) do more than simply listen to their favorite programs; they actively discover and buy the products advertised in the audiocast. More than two-thirds (68%) of Power Subscribers have made a purchase compared to 42% of all podcast listeners according to a new consumer sentiment survey commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.

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