OTT Ads Can Help CPGs And Grocery Brands Thrive

On TV and Video” is a column exploring opportunities and challenges in advanced TV and video.

Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual.

Linear TV has always attracted ad budget from the Johnson & Johnsons and Campbell Soups of the world. In the digital era, those players are increasingly investing in OTT, as do newer ones like Blue Apron and HelloFresh.

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