New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher
NEW YORK – January 30, 2019, Nielsen Catalina Solutions (NCS) announced today the availability of a new solution for reliably and quickly measuring the in-store sales driven by CPG advertising delivered on YouTube. The NCS Sales Effect solution for CPG advertisers provides trusted and independent measurement, allowing brands to optimize the business outcomes driven by their YouTube campaigns.
As part of the Google Measurement Partners program, NCS has built a privacy-first, scalable solution that integrates unrivaled data assets with leading-edge technology to deliver results that fuel brand growth. As with all NCS measurement solutions, user privacy is tightly protected.
With NCS Sales Effect, CPG advertisers in the United States can access comparable sales results across digital publishers, whether the measurement is done inside a publisher’s environment or outside of that environment. Today, this solution measures open auction YouTube formats – including TrueView and Bumpers – available both via Google Ads and Google Marketing Platform buying doors.
“CPG brands need quick and consistent offline sales measurement for their digital campaigns that show how their advertising drives in-store sales,” said Carl Spaulding, EVP of Strategy, NCS. “Our team is constantly working towards an advanced future for advertising measurement that offers greater transparency and comparability across all publishers. This new solution represents the next-generation capability of NCS’s Sales Effect measurement services.”
To learn more about the new NCS YouTube measurement go HERE
Nielsen Catalina Solutions
Nielsen Catalina Solutions (NCS) empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. We harness the unrivaled data resources of our parent companies (Nielsen and Catalina), including our exclusive rights to the TV and digital currency data. Leveraging these assets coupled with scientific rigor and leading-edge technology, we help our clients continuously improve advertising performance, everywhere their ads appear. NCS has developed a proven approach, advancing the advertising industry and empowering a new age of purchase-driven advertising, relying on anonymized data and holding to the highest standards of consumer privacy. Proudly, we’ve helped drive over $3.5 billion in incremental sales for our U.S. customers. Visit us at ncsolutions.com to learn more.