Nielsen Catalina Explores MVPD Universe for Addressable TV

NCS's Tom Eaton discusses AddressableTV with BeetTV header

BeetTV—September 24, 2018—The same 90 million shopper loyalty cards that have long fueled Nielsen Catalina Solutions’ digital advertising targeting and measurement efforts are helping to open doors to household addressable. “It’s just the mechanics of doing it differ as to where it goes,” says Tom Eaton, the company’s SVP of TV & Programmatic Solutions.

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