Nearly Half Of Americans Enjoy Holiday Advertising; A Third Say It Puts Them In A Festive Mood

Consumers plan to increase spending on groceries and cook more this Thanksgiving

Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.

Continue Reading