NCS On OTT Metrics Misperceptions, Growing Opportunities

April 9, 2020 –In last week’s Advanced TV Insider, I noted the increasing number of solutions for near-real-time attribution of OTT/CTV campaigns, including actual sales outcomes. Continuing the metrics theme, this column features an interview with Thomas Eaton, SVP of TV and programmatic solutions at NCSolutions (NCS).

NCS, formerly known as Nielsen Catalina Solutions, provides purchase-based ad targeting and return on advertising spend (ROAS) measurement for CPG brands. And it’s been tracking campaign sales outcomes for brands on some of the largest streaming platforms in the market for several years now.

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