Spotify Ads are 25 Percent More Effective than Average, Study Says

Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.

June 20, 2017–Like Netflix, Twitter and other internet staples before it, music streaming service Spotify has been struggling to convert a rapidly growing user base into revenue.

But while the company contemplates going public, it’s also been expanding its offerings, ramping up video and podcast support, and it’s diversified ads beyond audio spots. Now a new study from Nielsen Catalina Solutions shows the total incremental sales per 1,000 impressions for Spotify ads for 11 major CPG brands was 25 percent higher than average.

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