NCS Emerges as Leading Third-Party Measurement Provider for Digital Media Companies

BUSINESS WIRE—NEW YORK—June 15, 2017—Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, today announced relationships with Spotify, Twitter, Snapchat and Pinterest, which will enable CPG advertisers to measure the in-store impact of their advertising on these channels. Coupled with long-standing relationships with Facebook, Pandora (including the well-known Pop-Tarts campaign), and many other digital platforms, NCS is now measuring sales results for nearly every major digital advertising company.

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