Gen Z sways household buying decisions after seeing Snapchat ads, study finds

Sept. 26, 2019 – While a majority of Gen Zers are not the primary purchasers of CPG products within their households, delivering ads to them sways sales, according to new research by Snap and NCSolutions shared with Mobile Marketer. Conducted in Q4 2018, the study analyzed 19 ad campaigns from 32 CPG brands to determine how well video, Lens, Story and other ads on the image-messaging platform work when delivered to users who don’t control the household’s purse strings.

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