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140 E 45th Street, Suite 16B
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Latest News: Loyalty Matters, and We’re Measuring How

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Gen Z Has Serious Influence on Household Purchases (Even If They Aren’t Buying)

Posted on September 25, 2019 by Anthony Gurak

September 25, 2019 – Gen Z is the talk of the industry, whether it’s marketers trying to figure out whether to reach them on TikTok or if cause marketing will really lure them in.

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THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES
The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases

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