Condé Nast Bringing in Nielsen Catalina Data to Optimize Ad Campaigns

December 12, 2017–CPG advertisers running on Condé Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year.

The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are not connecting those dots, someone else will prove that out,” said Craig Kostelic, chief business officer for the Lifestyle Collection at Condé Nast.

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