The Persuadables: New Research Reveals Principals For Driving Higher ROAS by Combining Purchase Cycle with People-based Advertising

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Irvine, CA—May 9, 2017—Joel Rubinson of Rubinson Partners, Nielsen Catalina Solutions (NCS), and Viant, a Time Inc. people-based advertising technology company, today announced a new study aimed at helping CPG marketers understand how to better target advertising to drive the highest return on ad spend (ROAS). The research provides a clear methodology for identifying audience segments that are most likely to make a purchase as a result of advertising, and for understanding when in the purchase cycle to engage them for maximum sales impact.

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