Adobe Advertising Cloud Partners Drive Measured Success in Cross-Channel Advertising

09/11/2019 

We’ve come a long way from the early days of advertising when the success of radio and television advertising was measured based solely on the ratings of the show in which they aired.

As a result, online advertising used similar metrics to gauge success when it first began, relying solely on audience size and page views, with limited insight into what customers did next with the information they consumed in ads.

Continue Reading