Press & Media
Press & Media
Toilet Paper Hoarding Increased Sales 845%
March 23, 2020 – We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used…
From Attribution to Incrementality: An Interview with Carl Spaulding, EVP of Strategy at NCSolutions
March 16, 2020 {This is the final installment of a four-part series aimed at helping marketers up their programmatic game in 2020 by taking a more holistic approach to measurement….
NCS NAMES JEFF DOHERTY AS FIRST CHIEF PRODUCT ENRICHMENT OFFICER
COO Will Lead Innovation Initiatives that Propel NCS Services from Strategy to Optimization for CPG Audiences NEW YORK, February 13, 2020 – NCSolutions (NCS), the leading company for improving advertising…
Human vs. Machine: In Advertising, We’re Both Winning
January 13, 2020 If the 2010s were all about building the foundation of advertising effectiveness, the 2020s will be about the combined power of humans and machines. In the next…
Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace
Agreement Will Provide Advertisers with NCS Audience Segments from Transaction-Level Purchases for OTT/CTV, Streaming Audio and Gaming Campaigns Stamford, CT, January 8, 2020 — Tru Optik, the identity resolution leader…
NCSOLUTIONS CELEBRATES 10 YEARS OF ADVANCING ADVERTISING EFFECTIVENESS
Continues to Set New Milestones in Accelerating Insights and Pushing the Boundaries of Industry Knowledge NEW YORK – JANUARY 7, 2020 – NCSoutions (NCS), the leading advertising effectiveness company for…
NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM
CPG advertisers using the demand-side platform now can dial-up or dial-down campaign tactical components using causal sales lift metrics to amplify incremental sales NEW YORK – NOVEMBER 20, 2019, NCS,…
The Unwanted Houseguest: Fostering A Healthy Consumer/Advertiser Dynamic
November 18, 2019 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Linda Dupree, CEO…
When it Comes to Video, TV is Still King
October 29, 2019 – Despite what prognosticators may tell you, traditional television is still the most popular video medium and the best way for brands to achieve reach.Continue Reading –>
Gen Z sways household buying decisions after seeing Snapchat ads, study finds
Sept. 26, 2019 – While a majority of Gen Zers are not the primary purchasers of CPG products within their households, delivering ads to them sways sales, according to new research…
Featured Case Study:
In-Flight Optimization
NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.
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