Press & Media
Press & Media
Nielsen Catalina Solutions Announces Expanded Ad Targeting Capabilities Now Across Any TV Screen or Platform
New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior NEW YORK– October 3, 2018 –Nielsen Catalina Solutions (NCS) announced today an…
YouTube Is Launching New Ad Formats and Ways to Measure Them
Adweek—October 2, 2018—YouTube has also made efforts to help advertisers better understand how their YouTube media spend is affecting offline actions and its latest updates include efforts to woo big-spending…
Adobe Bringing Digital Targeting, Measurement Capabilities to Linear TV
MarTech Today—October 1, 2018—Adobe is integrating Nielsen national TV ratings, CPG purchase data from Nielsen Catalina and Experian demographic and behavioral data for planning and targeting across addressable and linear…
Nielsen Catalina Explores MVPD Universe for Addressable TV
BeetTV—September 24, 2018—The same 90 million shopper loyalty cards that have long fueled Nielsen Catalina Solutions’ digital advertising targeting and measurement efforts are helping to open doors to household addressable….
Snapchat and Nielsen Partner to Integrate Offline Data For Audience Targeting
Some say it could help CPG brands AdWeek—July 19, 2018—Snapchat and Nielsen are adding deeper audience targeting capabilities, such as offline purchasing data, that could help Snapchat better compete with…
Nielsen Snaps Up Another Digital Audience Segmentation Customer, Snapchat
MediaPost—July 18, 2018—Nielsen this morning announced a deal to license its “premium audience segments” data to Snapchat. The audience segmentation method, which will be available through Snapchat’s ad buying platform,…
Snapchat Integrates Nielsen Premium Audience Segments
Solution Provides Marketers with Customized Audience Segments to Maximize ROI New York, NY—July 18, 2018—Nielsen today announced that its premium audience segments will be available on Snapchat’s ad buying platform….
Snapchat Beefs Up Targeting in Deal with Nielsen
AdAge—July 18, 2018—Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in similar fashion to other…
Nielsen Catalina Solutions Announces Cross-Screen Sales Measurement for TV and Video Advertising
AMC, FOX and Hulu first media companies to adopt new device and platform agnostic solution NEW YORK– June 18, 2018 – Nielsen Catalina Solutions (NCS), the company that improves advertising…
NCS Introduces Targeting Playbook for CPG Brands
Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns NEW YORK–June 13, 2018–Nielsen Catalina Solutions (NCS), the company that improves advertising performance for…
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In-Flight Optimization
NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.
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