NCS

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Podcast Advertising Drives Sales: NCSolutions Consumer Survey Demonstrates The More You Subscribe The More Likely You Are To Buy

Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls…

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Study: Podcast Advertising Drives Sales

Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured…

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PODCAST ADVERTISING DRIVES SALES: NCSOLUTIONS CONSUMER SURVEY DEMONSTRATES THE MORE YOU SUBSCRIBE THE MORE LIKELY YOU ARE TO BUY

Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands  NEW YORK, September 15, 2021– Podcasts are going mainstream and consumers who subscribe to six…

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AMERICAN CONSUMERS LEAVE THE PANDEMIC BEHIND – BUT NOT THE BEAUTY AND GROOMING PRODUCTS THEY DISCOVERED

37% started using beauty/grooming products they discovered during the pandemic Almost 40% plan to increase their spending on cosmetic and personal care products 67% think advertising is important in influencing…

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In Her Own Words: NCSolutions CEO Linda Dupree makes sense of grocery shopping

Ellen Sherberg, Bizwomen Contributor As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, clients and communities. Linda Dupree sees a post-pandemic lifestyle that…

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Pandemic shopping behaviors that will stick — and those that won’t

COVID changed how people shop, but some of those new habits are not here to stay, says NCSolutions’ chief revenue officer.

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Another Hot Grilling Season Well Underway, Research Finds

New report shows that summer is coming early for many shoppers already spending on barbecue products and other outdoor essentials. It isn’t even Memorial Day yet, but U.S. consumers are…

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FIRE UP THE GRILL: NCS FINDS AMERICAN CONSUMERS INCREASE SPENDING ON BARBECUE-RELATED CONSUMER PACKAGED GOODS PRODUCTS IN APRIL

U.S. households increased purchases of seafood by 29% year-over-year, making it the top-growing barbecue category, while sales of outdoor essentials like suntan products rose 12% NEW YORK, May 12, 2021…

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CONVENIENCE, PREPARATION AND THE OUTDOORS: A TALE OF THREE DIFFERENT MONTHS OF MARCH FOR CONSUMER PACKAGED GOODS

Outdoor products are a growing priority in March 2021, a sharp change from pandemic preparation one year earlier, and a departure from convenience buying in March 2019 NEW YORK, April…

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ADDRESSING CONSUMERS ACROSS A NEW CUSTOMER JOURNEY

If 2020 taught us one thing as marketers, it was how the power of personal connection can create authentic experiences that connect brands to consumers in contextually—and culturally—relevant ways. We’ve…

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