NCS

140 E 45th Street, Suite 16B
New York, NY 10017


Toilet Paper Hoarding Increased Sales 845%

March 23, 2020 – We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used…

Read More >


From Attribution to Incrementality: An Interview with Carl Spaulding, EVP of Strategy at NCSolutions

March 16, 2020 {This is the final installment of a four-part series aimed at helping marketers up their programmatic game in 2020 by taking a more holistic approach to measurement….

Read More >


NCS NAMES JEFF DOHERTY AS FIRST CHIEF PRODUCT ENRICHMENT OFFICER

COO Will Lead Innovation Initiatives that Propel NCS Services from Strategy to Optimization for CPG Audiences NEW YORK, February 13, 2020 – NCSolutions (NCS), the leading company for improving advertising…

Read More >


Human vs. Machine: In Advertising, We’re Both Winning

January 13, 2020 If the 2010s were all about building the foundation of advertising effectiveness, the 2020s will be about the combined power of humans and machines. In the next…

Read More >


Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace

Agreement Will Provide Advertisers with NCS Audience Segments from Transaction-Level Purchases for OTT/CTV, Streaming Audio and Gaming Campaigns Stamford, CT, January 8, 2020 — Tru Optik, the identity resolution leader…

Read More >


NCSOLUTIONS CELEBRATES 10 YEARS OF ADVANCING ADVERTISING EFFECTIVENESS

Continues to Set New Milestones in Accelerating Insights and Pushing the Boundaries of Industry Knowledge NEW YORK – JANUARY  7, 2020 – NCSoutions (NCS), the leading advertising effectiveness company for…

Read More >


NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM

CPG advertisers using the demand-side platform now can dial-up or dial-down campaign tactical components using causal sales lift metrics to amplify incremental sales NEW YORK – NOVEMBER 20, 2019, NCS,…

Read More >


The Unwanted Houseguest: Fostering A Healthy Consumer/Advertiser Dynamic

November 18, 2019 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Linda Dupree, CEO…

Read More >


When it Comes to Video, TV is Still King

October 29, 2019 – Despite what prognosticators may tell you, traditional television is still the most popular video medium and the best way for brands to achieve reach.Continue Reading –>

Read More >


Gen Z sways household buying decisions after seeing Snapchat ads, study finds

Sept. 26, 2019 – While a majority of Gen Zers are not the primary purchasers of CPG products within their households, delivering ads to them sways sales, according to new research…

Read More >