Press & Media
Press & Media
AMERICAN CONSUMERS LEAVE THE PANDEMIC BEHIND – BUT NOT THE BEAUTY AND GROOMING PRODUCTS THEY DISCOVERED
37% started using beauty/grooming products they discovered during the pandemic Almost 40% plan to increase their spending on cosmetic and personal care products 67% think advertising is important in influencing…
In Her Own Words: NCSolutions CEO Linda Dupree makes sense of grocery shopping
Ellen Sherberg, Bizwomen Contributor As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, clients and communities. Linda Dupree sees a post-pandemic lifestyle that…
Pandemic shopping behaviors that will stick — and those that won’t
COVID changed how people shop, but some of those new habits are not here to stay, says NCSolutions’ chief revenue officer.
Another Hot Grilling Season Well Underway, Research Finds
New report shows that summer is coming early for many shoppers already spending on barbecue products and other outdoor essentials. It isn’t even Memorial Day yet, but U.S. consumers are…
FIRE UP THE GRILL: NCS FINDS AMERICAN CONSUMERS INCREASE SPENDING ON BARBECUE-RELATED CONSUMER PACKAGED GOODS PRODUCTS IN APRIL
U.S. households increased purchases of seafood by 29% year-over-year, making it the top-growing barbecue category, while sales of outdoor essentials like suntan products rose 12% NEW YORK, May 12, 2021…
CONVENIENCE, PREPARATION AND THE OUTDOORS: A TALE OF THREE DIFFERENT MONTHS OF MARCH FOR CONSUMER PACKAGED GOODS
Outdoor products are a growing priority in March 2021, a sharp change from pandemic preparation one year earlier, and a departure from convenience buying in March 2019 NEW YORK, April…
ADDRESSING CONSUMERS ACROSS A NEW CUSTOMER JOURNEY
If 2020 taught us one thing as marketers, it was how the power of personal connection can create authentic experiences that connect brands to consumers in contextually—and culturally—relevant ways. We’ve…
AMERICAN FOOD AND GROCERY SHOPPING PATTERNS HAVE CHANGED ONE YEAR INTO THE COVID PANDEMIC ACCORDING TO LATEST NCSOLUTIONS CONSUMER SURVEY AND CONSUMER PURCHASE DATA
14% increase in American household grocery spending since the start of the pandemic 32% of consumers don’t plan to go back to pre-pandemic rates of cleaning 47% of Americans…
Trust, Demand, Sustainability: What’s Next for the CPG Industry?
Since the Covid-19 outbreak altered life for millions of Americans a year ago, business has been good for the consumer packaged goods (CPG) industry. More people working, eating, studying and exercising…
Here’s What the Marketing Industry Lost and Gained After 1 Year in the Pandemic
March 11, 2020 was a day for the history books. In a single day, the World Health Organization (WHO) declared Covid-19 virus a global pandemic, the NBA suspended its season,…
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In-Flight Optimization
NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.
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