Press & Media
Press & Media
THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES
Our youngest generation wields a considerable influence on household buying, new study shows NEW YORK – September 25, 2019 – Move over celebrities and micro-influencers: The youngest consumers among us…
Attribution Does Not Imply Causation
August 22, 2019–“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice…
Nielsen Catalina’s Leslie Wood on Monitoring Campaigns Using AI Causality
August 07, 2019– High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood, NCS’s chief research officer, has been on a mission to perfect it….
Busting the Single Biggest Myth About Machine Learning
August 05, 2019– To get the most out of machine learning, you need a little human touch. Leslie Wood, Chief Research Officer at NCS, shares why marketers need good data…
How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
August 05, 2019– The ad biz is moving closer to real-time marketing thanks to advances in machine learning. Data that previously would have taken weeks or months to be processed, analyzed…
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
August 01, 2019– CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning…
NCS LAUNCHES GROUND-BREAKING IN-FLIGHT OPTIMIZATION SERVICE FOR BRANDS TO AMPLIFY INCREMENTAL SALES
CPG marketers enabled with near real-time key incremental sales metrics can refine their digital campaigns in-flight based on the same factors driving the best sales outcomes. NEW YORK, August 1,…
How one brand tackled an enduring marketing challenge: measuring a campaign’s bottom-line impact
July 09, 2019–If you run a great advertising campaign, but can’t prove it had any real business impact — a boost in sales, for example, or a flurry of new…
NCS LAUNCHES NEW INNOVATIONS FUELED BY MACHINE LEARNING THAT ELEVATE SALES PERFORMANCE METRICS AND SERVICES TO THE NEXT LEVEL
CPG marketers benefit from audience targeting flexibility, campaign measurement agility, scale and faster insights June 17, 2019 NEW YORK – June 17, 2019, NCS, the leading company for improving advertising…
LINDA DUPREE NAMED CEO OF NCS
Industry Visionary to Lead NCS Toward Even Greater Innovations in Advertising Effectiveness NEW YORK – April 29 2019 – NCS, the leading company for improving advertising effectiveness for the CPG…
Featured Case Study:
In-Flight Optimization
NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.
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