NCS

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Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace

Agreement Will Provide Advertisers with NCS Audience Segments from Transaction-Level Purchases for OTT/CTV, Streaming Audio and Gaming Campaigns Stamford, CT, January 8, 2020 — Tru Optik, the identity resolution leader…

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NCSOLUTIONS CELEBRATES 10 YEARS OF ADVANCING ADVERTISING EFFECTIVENESS

Continues to Set New Milestones in Accelerating Insights and Pushing the Boundaries of Industry Knowledge NEW YORK – JANUARY  7, 2020 – NCSoutions (NCS), the leading advertising effectiveness company for…

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NCS AND THE TRADE DESK COLLABORATE TO BRING MARKETERS A NEW IN-FLIGHT OPTIMIZATION SERVICE INTO THE DEMAND-SIDE PLATFORM

CPG advertisers using the demand-side platform now can dial-up or dial-down campaign tactical components using causal sales lift metrics to amplify incremental sales NEW YORK – NOVEMBER 20, 2019, NCS,…

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THE GEN Z EFFECT: NCS AND SNAPCHAT QUANTIFY GEN Z’S INFLUENCE ON HOUSEHOLD CPG PURCHASES

Our youngest generation wields a considerable influence on household buying, new study shows NEW YORK – September 25, 2019 – Move over celebrities and micro-influencers: The youngest consumers among us…

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Attribution Does Not Imply Causation

August 22, 2019–“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice…

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Nielsen Catalina’s Leslie Wood on Monitoring Campaigns Using AI Causality

August 07, 2019– High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood, NCS’s chief research officer, has been on a mission to perfect it….

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Busting the Single Biggest Myth About Machine Learning

August 05, 2019– To get the most out of machine learning, you need a little human touch. Leslie Wood, Chief Research Officer at NCS, shares why marketers need good data…

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How Advances In Machine Learning Are Making CPG Marketing Near-Real Time

August 05, 2019– The ad biz is moving closer to real-time marketing thanks to advances in machine learning. Data that previously would have taken weeks or months to be processed, analyzed…

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NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

August 01, 2019– CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning…

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NCS LAUNCHES GROUND-BREAKING IN-FLIGHT OPTIMIZATION SERVICE FOR BRANDS TO AMPLIFY INCREMENTAL SALES

CPG marketers enabled with near real-time key incremental sales metrics can refine their digital campaigns in-flight based on the same factors driving the best sales outcomes. NEW YORK, August 1,…

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