Press & Media
Press & Media
SHOP EARLY, SHOP AT DIFFERENT RETAILERS SAY AMERICANS ABOUT THEIR 2021 HOLIDAY FOOD BUYING ACCORDING TO NCSOLUTIONS SURVEY
Americans find holiday advertising both enjoyable and useful: 31% say ads help them discover new products, 27% say they inspire them to cook more 25% plan to do their grocery…
Attribution Accelerator Day 2: Do NOT Ignore Long-Term Ad Effects
The final panel on Day Two of Advertising Research Foundation’s (ARF) “Attribution & Analytics Accelerator” conference Tuesday echoed insights reflected during a series of outstanding presentations throughout the day, as…
Nearly Half Of Americans Enjoy Holiday Advertising; A Third Say It Puts Them In A Festive Mood
Consumers plan to increase spending on groceries and cook more this Thanksgiving Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts…
NEARLY HALF OF AMERICANS ENJOY HOLIDAY ADVERTISING; A THIRD SAY IT PUTS THEM IN A FESTIVE MOOD
Consumers plan to increase spending on groceries and cook more this Thanksgiving NEW YORK, November 17, 2021 – Almost half (47%) of American consumers say they enjoy holiday food advertising,…
Consumer spending in key center store categories remains elevated in 2021
Americans spent 2% more year-over-year on groceries and consumer packaged goods (CPGs) in September 2021, and 13% more compared to September 2019, according to new data provided to Supermarket News by NCSolutions.
FOR HALF OF AMERICANS, SEEING A PRODUCT IMAGE MOTIVATES THEM TO BUY, ACCORDING TO A NEW CONSUMER SENTIMENT SURVEY
Pinterest, NCSolutions Announce New Insights for Driving Return on Ad Spend and Incremental Sales Using Visual Discovery at Advertising Week New York NEW YORK, October 19, 2021 – Visual discovery…
Podcast Advertising Drives Sales: NCSolutions Consumer Survey Demonstrates The More You Subscribe The More Likely You Are To Buy
Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls…
Study: Podcast Advertising Drives Sales
Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured…
PODCAST ADVERTISING DRIVES SALES: NCSOLUTIONS CONSUMER SURVEY DEMONSTRATES THE MORE YOU SUBSCRIBE THE MORE LIKELY YOU ARE TO BUY
Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands NEW YORK, September 15, 2021– Podcasts are going mainstream and consumers who subscribe to six…
AMERICAN CONSUMERS LEAVE THE PANDEMIC BEHIND – BUT NOT THE BEAUTY AND GROOMING PRODUCTS THEY DISCOVERED
37% started using beauty/grooming products they discovered during the pandemic Almost 40% plan to increase their spending on cosmetic and personal care products 67% think advertising is important in influencing…
Featured Case Study:
In-Flight Optimization
NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.
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