Press & Media
Press & Media
9 Essential Tips to Optimize Connected TV Advertising Spends
From SMBs to mid-market, businesses upended their go-to marketing strategies during the COVID-19 pandemic. Now, as the markets reopen, brands have the advantage and exposure to new advertising tools, and one such…
The Country’s Run on Toilet Paper Is Officially Over
Ever since the pandemic set off a national wave of panic buying, few items have served as a better indicator of consumer fear and anxiety than toilet paper. Now, new sales…
AS STATES REOPEN, CONSUMER PACKAGED GOODS SPENDING IN MAY REMAINS 21% HIGHER THAN A YEAR AGO
Baking Ingredients Continue Strong Growth; May Shoppers Stock Up on Meat NEW YORK, June 18, 2020 — Household consumer packaged goods (CPG) spending in May 2020 was up 21% compared…
The case of the missing toilet paper: How the coronavirus exposed U.S. supply chain flaws
May 18, 2020 – Before executives at paper-goods giant Kimberly-Clark rushed to shut their offices on Friday the 13th of March, they convened for one last emergency meeting. Commuting home that final time, Arist…
Established CPG Brands Have Even Stronger Pandemic Sales
May 15, 2020 – Consumer packaged goods marketers are discovering that in an uncertain world, consumers are maintaining their reliance on the most established brands. People want to stick with…
1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic
May 15, 2020 — During these turbulent times, 20% of shoppers have left their primary grocery store in favor of another, according to new survey data from McKinsey & Co….
INCREASED DEMAND FOR CONSUMER PACKAGED GOODS CREATES ATYPICAL GROWTH OPPORTUNITY FOR BRANDS
New NCSolutions Loyalty Study Confirms Strong Return on Ad Spend for Brands Invested in Advertising and Brand Loyalty NEW YORK, May 15, 2020 — The unprecedented 34% growth of consumer packaged…
Vast cutbacks in jobs and spending before any summer rebound
The outbreak of the coronavirus has dealt a shock to the global economy with unprecedented speed. Following are developments Wednesday related to national and global response, the work place and…
What it’s like to manufacture toilet paper during a pandemic
May 13, 2020 — Toilet paper became a coveted item sometime in mid-March, when US cities and states saw an increase in coronavirus cases that prompted many Americans to stock up on…
CONSUMER PACKAGED GOODS SALES DOWN 8% IN APRIL FROM MARCH PEAK, AS BUYING PATTERNS ADAPT TO HOME-CONFINED LIFESTYLES
Hand sanitizer, baking supplies, drink mixers and frozen poultry categories show the most growth compared to a year ago NEW YORK, MAY 13, 2020 — American household consumer packaged goods…
Featured Case Study:
In-Flight Optimization
NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.
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