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Advertising Outcome Measurement Gets a Lift With the Launch of the Next Generation Sales Effect From NCSolutions

Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision and early effectiveness reads NEW YORK, June 6, 2022 – A newly enriched,…

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Why L’Oreal Doubled Spending on YouTube Connected TV

Analysis of Maybelline ad campaigns showed 6% sales lift and $6 of sales impact for each dollar spent. L’Oreal’s Maybelline has more than doubled its spending on YouTube connected TV…

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Not All Advertising Frequency Is Created Equal When It Comes to Sales Lift According to New Research About How Advertising Works From NCSolutions

New analysis helps marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising frequency NCSolutions offers free licensing of its patent-pending methodology to industry NEW…

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Two-thirds of Consumer Packaged Goods Marketers Cite Return on Ad Spend as the Most Important Performance Indicator for Business Today in a New Survey

79% of marketers surveyed have investigated or will investigate a clean room in the next year  71%  are using incremental sales lift to measure advertising outcomes Close to three-quarters plan…

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Convenience Channel Ready to Kick Into High Gear for Super Bowl

LOS ANGELES — Convenience store retailers and suppliers alike are gearing up for Super LVI on Sunday, Feb. 13, at SoFi Stadium. Here is a look at some of the…

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Shop Early, Shop at Different Retailers Say Americans About Their 2021 Holiday Food Buying According to NCSolutions Survey

Americans find holiday advertising both enjoyable and useful: 31% say ads help them discover new products, 27% say they inspire them to cook more 25% plan to do their grocery…

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Attribution Accelerator Day 2: Do NOT Ignore Long-Term Ad Effects

The final panel on Day Two of Advertising Research Foundation’s (ARF) “Attribution & Analytics Accelerator” conference Tuesday echoed insights reflected during a series of outstanding presentations throughout the day, as…

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Nearly Half Of Americans Enjoy Holiday Advertising; A Third Say It Puts Them In A Festive Mood

Consumers plan to increase spending on groceries and cook more this Thanksgiving Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts…

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NEARLY HALF OF AMERICANS ENJOY HOLIDAY ADVERTISING; A THIRD SAY IT PUTS THEM IN A FESTIVE MOOD

 Consumers plan to increase spending on groceries and cook more this Thanksgiving NEW YORK, November 17, 2021 – Almost half (47%) of American consumers say they enjoy holiday food advertising,…

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Consumer spending in key center store categories remains elevated in 2021

Americans spent 2% more year-over-year on groceries and consumer packaged goods (CPGs) in September 2021, and 13% more compared to September 2019, according to new data provided to Supermarket News by NCSolutions.

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