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SHOP EARLY, SHOP AT DIFFERENT RETAILERS SAY AMERICANS ABOUT THEIR 2021 HOLIDAY FOOD BUYING ACCORDING TO NCSOLUTIONS SURVEY

Americans find holiday advertising both enjoyable and useful: 31% say ads help them discover new products, 27% say they inspire them to cook more 25% plan to do their grocery…

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Attribution Accelerator Day 2: Do NOT Ignore Long-Term Ad Effects

The final panel on Day Two of Advertising Research Foundation’s (ARF) “Attribution & Analytics Accelerator” conference Tuesday echoed insights reflected during a series of outstanding presentations throughout the day, as…

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Nearly Half Of Americans Enjoy Holiday Advertising; A Third Say It Puts Them In A Festive Mood

Consumers plan to increase spending on groceries and cook more this Thanksgiving Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts…

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NEARLY HALF OF AMERICANS ENJOY HOLIDAY ADVERTISING; A THIRD SAY IT PUTS THEM IN A FESTIVE MOOD

 Consumers plan to increase spending on groceries and cook more this Thanksgiving NEW YORK, November 17, 2021 – Almost half (47%) of American consumers say they enjoy holiday food advertising,…

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Consumer spending in key center store categories remains elevated in 2021

Americans spent 2% more year-over-year on groceries and consumer packaged goods (CPGs) in September 2021, and 13% more compared to September 2019, according to new data provided to Supermarket News by NCSolutions.

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FOR HALF OF AMERICANS, SEEING A PRODUCT IMAGE MOTIVATES THEM TO BUY, ACCORDING TO A NEW CONSUMER SENTIMENT SURVEY

Pinterest, NCSolutions Announce New Insights for Driving Return on Ad Spend and Incremental Sales Using Visual Discovery at Advertising Week New York NEW YORK, October 19, 2021 – Visual discovery…

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Podcast Advertising Drives Sales: NCSolutions Consumer Survey Demonstrates The More You Subscribe The More Likely You Are To Buy

Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls…

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Study: Podcast Advertising Drives Sales

Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured…

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PODCAST ADVERTISING DRIVES SALES: NCSOLUTIONS CONSUMER SURVEY DEMONSTRATES THE MORE YOU SUBSCRIBE THE MORE LIKELY YOU ARE TO BUY

Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands  NEW YORK, September 15, 2021– Podcasts are going mainstream and consumers who subscribe to six…

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AMERICAN CONSUMERS LEAVE THE PANDEMIC BEHIND – BUT NOT THE BEAUTY AND GROOMING PRODUCTS THEY DISCOVERED

37% started using beauty/grooming products they discovered during the pandemic Almost 40% plan to increase their spending on cosmetic and personal care products 67% think advertising is important in influencing…

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