Press & Media
Press & Media
LINDA DUPREE NAMED CEO OF NCS
Industry Visionary to Lead NCS Toward Even Greater Innovations in Advertising Effectiveness NEW YORK – April 29 2019 – NCS, the leading company for improving advertising effectiveness for the CPG…
NCS Releases New CPG Industry Research: Focus Now on Buyers – All Buyers – for Growing Your Brand
Landmark project continues to uncover the science behind building strong CPG brands April 16, 2019 NEW YORK–(BUSINESS WIRE)–At the ARF’s annual AUDIENCExSCIENCE conference, NCS announced today new findings from the…
NCS Chief Research Officer to be Honored for Her Contribution to Elevating the Science of Advertising and Marketing
Leslie Wood First Woman to Receive ARF Erwin Ephron Demystification Award NEW YORK – March 20, 2019 – NCS announced today that Chief Research Officer Leslie Wood, Ph.D will be…
Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers
New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher NEW YORK – January 30, 2019, Nielsen Catalina…
Nielsen Catalina Solutions Announces Expanded Ad Targeting Capabilities Now Across Any TV Screen or Platform
New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior NEW YORK– October 3, 2018 –Nielsen Catalina Solutions (NCS) announced today an…
YouTube Is Launching New Ad Formats and Ways to Measure Them
Adweek—October 2, 2018—YouTube has also made efforts to help advertisers better understand how their YouTube media spend is affecting offline actions and its latest updates include efforts to woo big-spending…
Adobe Bringing Digital Targeting, Measurement Capabilities to Linear TV
MarTech Today—October 1, 2018—Adobe is integrating Nielsen national TV ratings, CPG purchase data from Nielsen Catalina and Experian demographic and behavioral data for planning and targeting across addressable and linear…
Nielsen Catalina Explores MVPD Universe for Addressable TV
BeetTV—September 24, 2018—The same 90 million shopper loyalty cards that have long fueled Nielsen Catalina Solutions’ digital advertising targeting and measurement efforts are helping to open doors to household addressable….
Snapchat and Nielsen Partner to Integrate Offline Data For Audience Targeting
Some say it could help CPG brands AdWeek—July 19, 2018—Snapchat and Nielsen are adding deeper audience targeting capabilities, such as offline purchasing data, that could help Snapchat better compete with…
Nielsen Snaps Up Another Digital Audience Segmentation Customer, Snapchat
MediaPost—July 18, 2018—Nielsen this morning announced a deal to license its “premium audience segments” data to Snapchat. The audience segmentation method, which will be available through Snapchat’s ad buying platform,…
Featured Case Study:
In-Flight Optimization
NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.
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