Panel: Advanced TV Measurement Under The Microscope

NCS CEO Matt O’Grady was among the esteemed guests discussing Advanced TV’s ins and outs at the recent Beet Retreat in Miami.

With Advanced TV’s dynamic opportunity also comes a fair amount of political complexity, and if you’re new to the medium, the video below will provide an enthusiastic executive introduction. Key takeaways from the panelists circled around the need for data transparency, innovative methodologies, and low-friction integration — along with a reality check on CPM as a performance metric, and how it can negatively impact campaign returns and client relationships alike.

Watch Matt and the Beet Retreat panel here: