Attendees at next week’s ARF Re!Think will see new research on predictive ROI and cross-media sales measurement during Nielsen Catalina Solutions’ sessions, co-presented by David Poltrack of CBS, Maggie Zak of Time Inc., and Kaz Gunay of Kraft Heinz. Late registrants for Re!Think can sign up here.
Want to meet with NCS during ARF? Get in touch with us here.
Timing IS Everything: New Paradigm for ROI Based Media Planning and Evaluation
Monday, March 14 | 12:20 – 12:40pm | Gramercy East, Floor 2
David Poltrack (CBS) and Leslie Wood (NCS) are at it again, this time with demos of NCS’ new ROI-based media-planning tool and a preview of how to put neuro principles into action to develop superior creative. They’ll be joined by and expert panel of advertisers and agencies for reaction and discussion.
New Breakthrough Research Theories Put Into Practice
Tuesday, March 15 | 9:45 – 10:15am | Grand Ballroom
A panel session demonstrating of the power and impact of Nielsen Catalina Solutions’ new ROI-based media planning and evaluation tool.
Cross-Platform Sales Measurement Has Arrived
Tuesday, March 15 | 12:40-1:00 pm
Recap on Wednesday, March 16 | 9:50 – 10:30am during the Best Papers Session
Find out how Time Inc. and NCS have worked to develop a new method, practical approach for cross-platform ROI measurement and optimization which can be applied to campaigns for television, magazine, and digital. Understand how consumers respond to messages on one platform vs. another and quantify the synergies of multiple media. We’ll share for the first time how secondary audiences for print (pass-along) contributes to sales.