XANDR WEBINAR RECORDING
May 20, 2020
With today’s consumers balancing an overabundance of content with a recent surplus of time, TV and streaming viewership has surged. And as more consumers shop at home, new trends are emerging in the CPG category.
In this 30-minute webinar, Creating Connections In The Shopper Journey: CPG In Focus, Peter Topol, NCSolutions’ VP of Advanced TV Partnerships, joins Xandr’s Charlotte Lipman, Tim Rausch, and Bobby Mohr to explore how CPG marketers can most effectively build trust and brand equity by engaging purposefully with their target audiences. Find out:
- The latest consumer insights and viewership trends during the pandemic
- How CPG marketers can take a relevant, personalized approach during these uncertain times to connect with their customers in the right moment and with the right message
- How to use audience targeting to convert buyers into repeat buyers
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