Red, White & Food

July 21, 2020

Although the fourth of July looked different in many ways this year, two things remained true: Americans like to celebrate the holiday with fireworks and food.

While consumer fireworks sales more than doubled, food shopping looked very similar to how it looked in 2019. It’s those traditions – like that of a grilled hot dog with ketchup on Independence Day – that Americans are clinging too in a time of great uncertainty.