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At Home With Tom

July 22, 2020

Sports are coming back to TV. It’s an election year. Many brands that went dark in March are returning to the air. It’s shaping up to be a competitive couple of quarters for TV advertisers. What’s a brand to do, with sales goals to meet in a short period of time?

For advice on this topic, we sat down with Tom Eaton, our SVP of TV and Programmatic Solutions. Other than growing a quarantine beard, building a garden bed and cooking for his family (you might think he was a Millennial), Tom has spent a lot of time talking with the big players in TV and streaming to discern what opportunities are available for CPG brands in the second half of the year. 

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