At Home with Jeff and Leslie

May 8, 2020

During week eight of home confinement, it’s no surprise that consumer behavior throughout the U.S. has radically changed. Especially at the grocery store – one of the few places that’s remained open, regardless of how strict state regulations have been.

Not only are consumers spending more (time and money) at the grocery store and cooking more at home, they’re also trying new products that, perhaps, they haven’t purchased before. Whether because of supply chain issues or in search for variety, consumers are picking up new habits.

NCS executives are no exception.

This week, we talked to Chief Product Enrichment Officer Jeff Doherty and Chief Research Officer Leslie Wood about changed consumer behavior, including their own. Jeff and Leslie also dive into the retail supply chain, talk about how NCS is serving our customers and dig into what this means for brand advertisers.