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At Home with Carl

May 21, 2020

As the world responds to lifestyle changes resulting from COVID-19, brand advertisers are operating without a playbook. There’s no precedent for advertising in today’s environment, and questions abound. Should I cut spending in the face of stock-outs and consumer uncertainty? Do I need completely different creative to be sensitive to the environment? How should I adjust my targeting strategy based on changed consumer behavior?

To provide some guidance on emerging trends and advertising strategies, and make some of these questions a little simpler to answer, we talked to Carl Spaulding, EVP of Strategy.

Spoiler alert: advertising is important and necessary today and there are several strategies brands can tap into right now with the right targeting.

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