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Adweek Webinar Recording

May 15, 2020

The Uncertain Impact of Today’s Shopping Behavior: What Will Be the Effect on CPG Brand Loyalty?

Fri, May 15, 2020 1:00 PM EDT

For many American households, the grocery shopping experience is no longer business as usual. Limited store trips, out-of-stock brands, forced trial and extreme buying have all created challenges today, but the consequences could be protracted. What will be the longer-term impact for brands as shopping behaviors continue to shift in this collective historical life moment?

Join NCS Chief Research Officer, Leslie Wood, and Chief Revenue Officer, Lance Brothers, who will share findings and recommendations from our latest brand loyalty study. You’ll find out:

  • How buying behavior has changed throughout the pandemic across CPG categories and how it continues to evolve
  • How brand loyalty and repeat purchasing—for small, growing, and dominant brands— are being impacted in this environment.
  • Evidence that demonstrates the power of advertising in environments similar to today, and how CPG companies can emerge from this pandemic with strong brand equity


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