COVID-19 RESOURCES AND UPDATES
These are extraordinary times. Along with the rest of America, at NCS we’re doing our best to adjust to these uncharted waters. Our employees are working remotely to continue to deliver campaign measurements and targeting deliverables on time, adapting our solutions to account for this health crisis. We are actively tracking developments as they happen, and will report how this pandemic is influencing consumer CPG purchases and media consumption. Read more on how we’re preparing for COVID-19 here.
In safety and wellness,
The NCS Team
We’re Still Buying Booze
March 25, 2020
When consumers rushed to stores in March, they also stocked up on alcohol.
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Spend Beyond Holiday Levels
March 19, 2020
As consumers prepared to spend more time at home, how did their grocery purchases change?
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A Bulk Buying Tipping Point
March 18, 2020
The news cycle has distorted when U.S. consumers really started pantry loading.
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Butt Seriously: The TP Index
March 17, 2020
NCS has developed a National TP Index: see when toilet paper became the top-selling category.
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To the Grocery Store We Go
March 16, 2020
American spending at grocery stores and drugstores increased 62% and 16% on March 12.
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Top Categories on March 12
March 15, 2020
When consumers hit the stores on March 12, what did they stock up on?
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Hand Sanitizer & TP Race
March 14, 2020
When did consumers really start stocking up on hand sanitizer and toilet paper?
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Preparing for COVID-19
March 13, 2020
These are extraordinary times. Along with the rest of America, at NCS we’re doing our best.
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In these uncertain times, NCS gives you certain answers.
Should I continue to advertise and target? How will pantry stocking impact measurements and trending? Can NCS give me views with and without COVID-19 impact? Our client consulting and data science teams are closely monitoring CPG purchase patterns and actively adjusting our solutions–so we can give you answers and a true read on how your advertising is affecting sales during this period.
See How We're Preparing Contact Us With Questions