CPG AND COVID-19 SHOPPING TRENDS
These are extraordinary times. Along with the rest of America, at NCS we’re doing our best to adjust to these uncharted waters.
Our teams are adapting our solutions to account for this health crisis. We’re continuing to consult with our advertisers on activation and measurement strategies to ensure impactful advertising to consumers today. And we’re actively tracking how this pandemic is influencing consumer CPG purchases and media consumption.
In safety and wellness,
The NCS Team
Holiday…It Would Be So Nice
October 9, 2020
See how 2020 holiday CPG spending has fared so far.
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The times, they are a-changin’
October 1, 2020
See how CPG categories have fared 6 months into the pandemic.
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Taking stock of the essentials
September 24, 2020
As buying habits level off, essential items are starting to claim back shelf space.
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Would You Like Sanitizer With That?
September 18, 2020
Our obsession with cleaning isn't going away any time soon.
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Playbook for Advertising Effectiveness
September 1, 2020
Maneuver your way through the pandemic.
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Back to School…At Home
August 24, 2020
See how CPG categories fared during 2019 back-to-school.
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CPG Spend Still Elevated in July
August 21, 2020
Household CPG sales were up 20% in July compared to one year ago.
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At Home With Tom
July 22, 2020
Hear our SVP of TV discuss how to maximize your TV budget for the rest of the year.
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Red, White & Food
July 21, 2020
Grocery purchases for Independence Day 2020 look a lot like they did in 2019.
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Pantry Deloading
July 20, 2020
U.S. consumers have been eating their way through food reserves purchased earlier this year.
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CPG Loyalty Compass
July 16, 2020
Plan your advertising today and into the future, and move your customers up the loyalty ladder.
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The New Toilet Paper…
July 14, 2020
It seems like the great toilet paper stock up of 2020 is mostly behind us. But is it really?
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Paper Good Stockouts
July 10, 2020
U.S. shoppers are more likely to find toilet paper and paper towels on shelves these days.
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Brand Loyalty Encore
July 3, 2020
In our brand loyalty webinar "after show", Lance, Steve, and Stu answer audience questions.
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Bakers Gonna Bake
June 29, 2020
From flour to sugar, see how baking categories fared during COVID-19.
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Winner Winner Chicken Dinner
June 26, 2020
Americans are spending more on meat, and poultry is the clear winner in the U.S.
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State of the States
June 24, 2020
U.S. shoppers follow the same pattern at the grocery store, regardless of state closing.
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Sunday: No Longer the #1 Shopping Day
June 12, 2020
See when consumers shopped throughout the pandemic.
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So Fresh and So Clean
June 10, 2020
As states started to open back up in May, beauty/personal care product sales increased steadily.
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TOP CPG CATEGORIES WEEK OF MAY 30
June 5, 2020
Find out which CPG categories lead as the country reopens.
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TOP CPG CATEGORIES WEEK OF MAY 23
June 1, 2020
See which CPG categories U.S. consumers prioritized.
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Tapping Into That Summer State of Mind
May 29, 2020
Consumers are thirsty for the traditions of summer.
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Where’s the Beef?
May 22, 2020
Meat categories experienced a sales uptick, with one notable exception: fresh beef & pork.
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At Home with Carl
May 21, 2020
Hear our EVP of Strategy discuss advertising during consumer uncertainty.
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XANDR WEBINAR RECORDING
May 20, 2020
Learn about purchase-based targeting with Peter Topol, VP, Advanced TV Partnerships.
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Adweek Webinar Recording
May 15, 2020
Watch our webinar with Adweek on how CPG brand loyalty is shifting during this pandemic.
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Loyalty in the Quarantine Economy
May 14, 2020
Why brands and advertising matter more now than ever.
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At Home with Jeff and Leslie
May 8, 2020
Watch our COO and CRO talk changing consumer behaviors (including their own).
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Top Categories Week Ending April 25
May 7, 2020
See which CPG categories U.S. consumers prioritized.
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The TP Story Rolls On
April 30, 2020
Given stockout challenges, will you be able to secure this precious commodity in stores?
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Rediscovering Traditional Pastimes
April 28, 2020
Americans are returning to more traditional pastimes.
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Quarantine Stinks. Literally.
April 22, 2020
Personal care has dropped a few rungs on the ladder of priority.
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Nostalgia. It’s What’s For Dinner.
April 16, 2020
In times of high stress, we turn to food for comfort.
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For the Love of Sweets
April 15, 2020
Americans are turning to cookies, ice cream, and chocolate to get through this quarantine.
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Sandwich Sales Soar
April 10, 2020
Households stock up on cheese and lunch meat as parents prepare more lunches at home.
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Hair Color Shines
April 9, 2020
Hair color sales soared March 20, 2020, as consumers aim to look their best for video calls.
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At Home with Linda
April 8, 2020
Join CEO Linda Dupree as she talks consumer shopping shifts around COVID-19.
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CPG Spend Still Elevated
April 7, 2020
Household grocery spend remains elevated during Home-Confined Buying.
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Shopping Trips Take a Dip
April 6, 2020
Consumer store trips peaked during Extreme buying, then decreased with social distancing.
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U.S. Shopping Baskets Shift
April 3, 2020
In Home-Confined Buying, shoppers return to a basket mix reminiscent of pre-COVID-19.
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We’re Still Buying Booze
March 25, 2020
When consumers rushed to stores in March, they also stocked up on alcohol.
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COVID-19 Shopping Stages
March 23, 2020
NCS has defined five stages of consumer buying related to the COVID-19 pandemic.
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Spend Beyond Holiday Levels
March 19, 2020
As consumers prepared to spend more time at home, how did their grocery purchases change?
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A Bulk Buying Tipping Point
March 18, 2020
The news cycle has distorted when U.S. consumers really started pantry loading.
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Butt Seriously: The TP Index
March 17, 2020
NCS has developed a National TP Index: see when toilet paper became the top-selling category.
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To the Grocery Store We Go
March 16, 2020
American spending at grocery stores and drugstores increased 62% and 16% on March 12.
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Top Categories on March 12
March 15, 2020
When consumers hit the stores on March 12, what did they stock up on?
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Hand Sanitizer & TP Race
March 14, 2020
When did consumers really start stocking up on hand sanitizer and toilet paper?
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Preparing for COVID-19
March 13, 2020
These are extraordinary times. Along with the rest of America, at NCS we’re doing our best.
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In these uncertain times, NCS gives you certain answers.
Should I continue to advertise and target? How will pantry stocking impact measurements and trending? Can NCS give me views with and without COVID-19 impact? Our client consulting and data science teams are closely monitoring CPG purchase patterns and actively adjusting our solutions–so we can give you answers and a true read on how your advertising is affecting sales during this period.
See How We're Preparing Contact Us With Questions