MECE: Why You Need It for Better Advertising

By Steve Tramposch, VP Client Consulting, NCSolutions

MECE. 

(Also known as Mutually Exclusive, Collectively Exhaustive.) 

MECE isn’t another social media acronym — it’s an advertising effectiveness term. If you’re in the targeting space perhaps you’ve heard of MECE (pronounced “mee-see”). Maybe you vaguely remember the concept from probability in math class long ago, but you can’t imagine exactly how it applies to marketing. We can all probably benefit from a refresher on this term — because understanding the relevance and power of MECE can help us improve our advertising effectiveness throughout a campaign. Continue reading “MECE: Why You Need It for Better Advertising”

4 Wagers On How Retailers Will Embrace Innovation To Reshape Grocery

By Dwayne Flood, Director, Retailer Data Partnerships, NCSolutions

How can grocery retailers adapt to consumers’ changing buying behaviors? 

What new digital tactics and strategies will build shopper loyalty? 

How can grocery marketers and brands communicate the right message to the right consumer faster? 

What does the future hold for the relationship between brands and grocers in an age of disruption? Continue reading “4 Wagers On How Retailers Will Embrace Innovation To Reshape Grocery”

How a Major Home Cleaning Brand Used Ad-Targeting to Increase its In-Store Sales

By Lance Brothers, Chief Revenue Officer, NCS

Competition is especially fierce in the household cleaning products industry.

So when a major cleaning products brand wanted to increase incremental sales in stores, they decided to pit three purchase-based targeting companies, including NCS, against one another to see which company could generate the greatest sales lift.

Continue reading “How a Major Home Cleaning Brand Used Ad-Targeting to Increase its In-Store Sales”

A Helpful Flowchart for Talking About Cross-Platform Advertising

By Tom Eaton, SVP, Programmatic & TV Solutions

Advertising today is complicated. In a world where consumers interact with content horizontally, across devices and platforms and publishers, there is a seemingly endless number of choices for every campaign. And as new technologies enter the market, the conversation is constantly shifting. Especially the conversation about cross-platform advertising (or is it cross-screen? or cross-media?).

Continue reading “A Helpful Flowchart for Talking About Cross-Platform Advertising”