How a Major Home Cleaning Brand Used Ad-Targeting to Increase its In-Store Sales

By Lance Brothers, Chief Revenue Officer, NCS

Competition is especially fierce in the household cleaning products industry.

So when a major cleaning products brand wanted to increase incremental sales in stores, they decided to pit three purchase-based targeting companies, including NCS, against one another to see which company could generate the greatest sales lift.

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A Helpful Flowchart for Talking About Cross-Platform Advertising

By Tom Eaton, SVP, Programmatic & TV Solutions

Advertising today is complicated. In a world where consumers interact with content horizontally, across devices and platforms and publishers, there is a seemingly endless number of choices for every campaign. And as new technologies enter the market, the conversation is constantly shifting. Especially the conversation about cross-platform advertising (or is it cross-screen? or cross-media?).

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What’s Next: Navigating the New Age of Facebook Audience Targeting

NCS, Facebook & Liveramp updated privacy and targeting segments header

NCS can help you navigate the new third-party audience requirements.

“The August 15th Deadline” is here and there are still so many questions looming in the minds of digital advertisers about the “post-Partner Categories” world of advertising on Facebook. Will there be less data to use for delivering targeted advertising? How will my existing campaigns and segments be impacted? Will I have to redo my entire advertising plan and budget?  Are my campaigns at risk of becoming less efficient, or will I be able to maintain campaign performance?

According to AdAge, “An estimated $1 billion of ad spend on Facebook has gone through third-party partner program every year.” NCS is well prepared for this transition. Because safeguarding consumer privacy and advertising data integrity has always been a core value for us, very little will change in regards to how you can use our segments to reach your important audiences on Facebook.

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