By Lance Brothers, Chief Revenue Officer, NCS
Competition is especially fierce in the household cleaning products industry.
So when a major cleaning products brand wanted to increase incremental sales in stores, they decided to pit three purchase-based targeting companies, including NCS, against one another to see which company could generate the greatest sales lift.
By Tom Eaton, SVP, Programmatic & TV Solutions
Advertising today is complicated. In a world where consumers interact with content horizontally, across devices and platforms and publishers, there is a seemingly endless number of choices for every campaign. And as new technologies enter the market, the conversation is constantly shifting. Especially the conversation about cross-platform advertising (or is it cross-screen? or cross-media?).
NCS can help you navigate the new third-party audience requirements.
“The August 15th Deadline” is here and there are still so many questions looming in the minds of digital advertisers about the “post-Partner Categories” world of advertising on Facebook. Will there be less data to use for delivering targeted advertising? How will my existing campaigns and segments be impacted? Will I have to redo my entire advertising plan and budget? Are my campaigns at risk of becoming less efficient, or will I be able to maintain campaign performance?
According to AdAge, “An estimated $1 billion of ad spend on Facebook has gone through third-party partner program every year.” NCS is well prepared for this transition. Because safeguarding consumer privacy and advertising data integrity has always been a core value for us, very little will change in regards to how you can use our segments to reach your important audiences on Facebook.