By Steve Tramposch, VP Client Consulting, NCSolutions
(Also known as Mutually Exclusive, Collectively Exhaustive.)
MECE isn’t another social media acronym — it’s an advertising effectiveness term. If you’re in the targeting space perhaps you’ve heard of MECE (pronounced “mee-see”). Maybe you vaguely remember the concept from probability in math class long ago, but you can’t imagine exactly how it applies to marketing. We can all probably benefit from a refresher on this term — because understanding the relevance and power of MECE can help us improve our advertising effectiveness throughout a campaign. Continue reading “MECE: Why You Need It for Better Advertising”
By Lance Brothers, Chief Revenue Officer, NCS
Competition is especially fierce in the household cleaning products industry.
So when a major cleaning products brand wanted to increase incremental sales in stores, they decided to pit three purchase-based targeting companies, including NCS, against one another to see which company could generate the greatest sales lift.
Continue reading “How a Major Home Cleaning Brand Used Ad-Targeting to Increase its In-Store Sales”
By Tom Eaton, SVP, Programmatic & TV Solutions
Advertising today is complicated. In a world where consumers interact with content horizontally, across devices and platforms and publishers, there is a seemingly endless number of choices for every campaign. And as new technologies enter the market, the conversation is constantly shifting. Especially the conversation about cross-platform advertising (or is it cross-screen? or cross-media?).
Continue reading “A Helpful Flowchart for Talking About Cross-Platform Advertising”