By Steve Tramposch, VP Client Consulting, NCSolutions
(Also known as Mutually Exclusive, Collectively Exhaustive.)
MECE isn’t another social media acronym — it’s an advertising effectiveness term. If you’re in the targeting space perhaps you’ve heard of MECE (pronounced “mee-see”). Maybe you vaguely remember the concept from probability in math class long ago, but you can’t imagine exactly how it applies to marketing. We can all probably benefit from a refresher on this term — because understanding the relevance and power of MECE can help us improve our advertising effectiveness throughout a campaign. Continue reading “MECE: Why You Need It for Better Advertising”
By Stu Girgins, VP, Client Consulting, NCS
“Causality,” (cau·sal·i·ty) the relationship between cause and effect;
“Incrementality,” (in-cre-men-tal-i-ty) the quantification of cause and effect.
Words like these are often used to describe the outcomes of an advertising campaign, but what do these academic words actually mean from a research perspective, and how do they help marketers? Continue reading “I Just Launched My Campaign, Is It Working?”
CPG marketers have a need for faster and more frequent purchase signals. Not only must they prove that their advertising is providing a strong return on investment, but they need it yesterday. To help our clients know what’s working and make near real-time advertising decisions, NCS has launched Purchase Data Metrics or PDM for digital campaigns.
Designed to help CPG marketers identify the most effective strategies and tactics that optimize sales from their ad campaigns, PDM can be accessed on-demand, with data updated daily, making it the fastest and most frequent purchase signal available for the CPG industry today. PDM is currently being used in proprietary platforms developed by several publishers and portals to deliver more effective advertising across their properties.