By Stu Girgins, VP, Client Consulting, NCS
“Causality,” (cau·sal·i·ty) the relationship between cause and effect;
“Incrementality,” (in-cre-men-tal-i-ty) the quantification of cause and effect.
Words like these are often used to describe the outcomes of an advertising campaign, but what do these academic words actually mean from a research perspective, and how do they help marketers? Continue reading “I Just Launched My Campaign, Is It Working?”
CPG marketers have a need for faster and more frequent purchase signals. Not only must they prove that their advertising is providing a strong return on investment, but they need it yesterday. To help our clients know what’s working and make near real-time advertising decisions, NCS has launched Purchase Data Metrics or PDM for digital campaigns.
Designed to help CPG marketers identify the most effective strategies and tactics that optimize sales from their ad campaigns, PDM can be accessed on-demand, with data updated daily, making it the fastest and most frequent purchase signal available for the CPG industry today. PDM is currently being used in proprietary platforms developed by several publishers and portals to deliver more effective advertising across their properties.