A Helpful Flowchart for Talking About Cross-Platform Advertising

By Tom Eaton, SVP, Programmatic & TV Solutions

Advertising today is complicated. In a world where consumers interact with content horizontally, across devices and platforms and publishers, there is a seemingly endless number of choices for every campaign. And as new technologies enter the market, the conversation is constantly shifting. Especially the conversation about cross-platform advertising (or is it cross-screen? or cross-media?).

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