In the south of France at this year’s Cannes Festival, there was a lot of talk regarding the blurring of lines between TV and digital. Matt O’Grady, CEO of Nielsen Catalina Solutions, shares what’s on his mind regarding transparency and TV today.
At the recent ARF AudiencexScience 2018 conference, NCS presented three topics to showcase thought leadership in the areas of targeting, measuring the sales influenced by advertising in a total video world and optimizing advertising while a campaign is still in-flight.
While yacht-hopping in the French Riviera can’t be part of everyone’s job descriptions, getting the download from Cannes is always just a play button away, thanks in part to Beet.TV. See what NCS had to share with the adtech world:
Outcomes-Based Measurement: Andrew Feigenson reflects on the increasing authority of the almighty dollar as advertisers’ KPI of choice, and how publishers are in turn using ROAS to improve their products and inventory:
Bringing Buyergraphics To OTT & CTV: Matt O’Grady expands on our latest integration with Innovid to power dynamic campaign creative for Advanced TV based on consumers’ actual purchase history: