Talking TV Ad Effectiveness in San Juan

By Lance Brothers, Chief Revenue Officer, NCSolutions

Last month I had a blast attending Beet Retreat in sunny San Juan, Puerto Rico. While there, I got the chance to speak with some of the television industry’s greatest minds on where the industry is headed on an attribution panel with a killer team of TV industry data gurus: Eric Mathewson, CEO of WideOrbit, Jo Kinsella, CRO of TVSquared, John Hoctor, President of Data + Math, a Liveramp company, and Lisa Giacosa, EVP Global Managing Director, Head of Data, Technology, Analytics & Insights, Spark Foundry, Publicis Connect, Blue449

TV[R]EV’s Alan Wolk and I sat down to explore some of the themes that came up in the panel discussion.  Continue reading “Talking TV Ad Effectiveness in San Juan”

All In a Decade of Work

CEO of NCSolutions, Linda Dupree, Talks 10 Years of Advertising Effectiveness, and What It Means for the Industry

2020 marks a milestone anniversary of ten years of advancing advertising effectiveness for NCS—this is a big one for us so we sat down with our CEO, Linda Dupree, to get her take on this exciting time for the company.  Continue reading “All In a Decade of Work”

MECE: Why You Need It for Better Advertising

By Steve Tramposch, VP Client Consulting, NCSolutions

MECE. 

(Also known as Mutually Exclusive, Collectively Exhaustive.) 

MECE isn’t another social media acronym — it’s an advertising effectiveness term. If you’re in the targeting space perhaps you’ve heard of MECE (pronounced “mee-see”). Maybe you vaguely remember the concept from probability in math class long ago, but you can’t imagine exactly how it applies to marketing. We can all probably benefit from a refresher on this term — because understanding the relevance and power of MECE can help us improve our advertising effectiveness throughout a campaign. Continue reading “MECE: Why You Need It for Better Advertising”

3 Things Every Advertiser Should Know About Gen Z’s Influence

Gen Z woman looking at phone

By Ritesh Sethi, Sr. Director, Business Development, NCSolutions

We recently released the results of a study we conducted at NCSolutions in partnership with Snap Inc. to better understand the influence of Generation Z on household purchases. While I always knew this younger generation played a role in their parents’ purchases, the magnitude of their influence surprised me; Gen Z’s impact on their households’ purchase decisions is so great, they might as well be celebrities.

Continue reading “3 Things Every Advertiser Should Know About Gen Z’s Influence”

4 Wagers On How Retailers Will Embrace Innovation To Reshape Grocery

By Dwayne Flood, Director, Retailer Data Partnerships, NCSolutions

How can grocery retailers adapt to consumers’ changing buying behaviors? 

What new digital tactics and strategies will build shopper loyalty? 

How can grocery marketers and brands communicate the right message to the right consumer faster? 

What does the future hold for the relationship between brands and grocers in an age of disruption? Continue reading “4 Wagers On How Retailers Will Embrace Innovation To Reshape Grocery”

Sales Lift Measurement & Attribution: One is Not the Same as the Other

By Carl Spaulding, EVP of Strategy, NCS

Whether it’s last-click or multi-touchattribution is confused with ROI by many in the advertising industry.

Sales Lift Measurement. Attribution. They’re the same thing, right? In the advertising world, both tell you how your campaigns are performing…right?

Kind of. Continue reading “Sales Lift Measurement & Attribution: One is Not the Same as the Other”

A Helpful Flowchart for Talking About Cross-Platform Advertising

By Tom Eaton, SVP, Programmatic & TV Solutions

Advertising today is complicated. In a world where consumers interact with content horizontally, across devices and platforms and publishers, there is a seemingly endless number of choices for every campaign. And as new technologies enter the market, the conversation is constantly shifting. Especially the conversation about cross-platform advertising (or is it cross-screen? or cross-media?).

Continue reading “A Helpful Flowchart for Talking About Cross-Platform Advertising”

Why It’s Time to Stop Thinking of Advertising as a Zero-Sum Game

By Tom Eaton, SVP, Programmatic & TV Solutions

For the last two decades, traditional and digital media have been locked in a battle over advertising dollars. Recent evidence suggests David is now Goliath. For the first time, advertisers will spend more on digital advertising than on traditional media such as TV, radio and newspapers.

Continue reading “Why It’s Time to Stop Thinking of Advertising as a Zero-Sum Game”

Data Use: Finding the Balance Between Better Advertising and Consumer Privacy

Matt O’Grady, CEO

With data breaches grabbing the headlines almost daily, privacy and transparency are top of mind for everyone in the advertising industry. Recently, at Beet Retreat 2018, I tackled some of the big questions about privacy, including how to balance better advertising with consumer rights and respect.

Continue reading “Data Use: Finding the Balance Between Better Advertising and Consumer Privacy”