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View from Here: Why 2021 Is the Year of Possibilities for Advertising
By Linda Dupree
Of all the words used to describe 2020 — unprecedented, disruptive, challenging, exhausting — none seem to adequately capture how monumental of a year it was for consumer packaged goods (CPG) brands. If I had to choose one word that best describes the impact on our industry, I’d say “pivotal.”Subscribe for Updates
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Over the last year, we’ve seen significantly increased #chocolate sales at the grocery store. As we approach Valentine’s Day this weekend, we expect the trend to continue, perhaps for an extended period of time. https://t.co/p5nMHfelYA #ValentinesDay
Wondering why brands in certain categories are moving forward with advertising for the Big Game, while others are pulling back? The answer could lie in the growth (or lack there of) experienced by the entire category. https://t.co/nCBt4QcF7J