3 Things Every Advertiser Should Know About Gen Z’s Influence

Gen Z woman looking at phone

By Ritesh Sethi, Sr. Director, Business Development, NCSolutions

We recently released the results of a study we conducted at NCSolutions in partnership with Snap Inc. to better understand the influence of Generation Z on household purchases. While I always knew this younger generation played a role in their parents’ purchases, the magnitude of their influence surprised me; Gen Z’s impact on their households’ purchase decisions is so great, they might as well be celebrities.

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