By Patrick Roman Gut, Vice President, Head of Advertiser / Agency Sales, NCSolutions
I had the chance to sit down (virtually) with OREO’s head of brand strategy, Justin Parnell, at Brand Innovators’ E-Commerce, CPG & Retail Live Summit. The Oreo team has been up to some pretty impressive activation these past few months, and there are lessons for everyone in the way they’ve quickly pivoted to connect with consumers during an uncertain time. Check out the recording below to catch our full discussion.
Don’t have time to watch the video? Below are three things that struck me from our discussion. Continue reading “What I Learned from OREO’s Brand Senior Director”
By Steve Tramposch, VP Client Consulting, NCSolutions
For years, Sunday has been the king of all grocery shopping days: the day when Americans prepared for the week ahead, made the highest number of trips to the store and spent the most. On a typical week, Saturday was the second choice for shopping days, while Friday was the third. The other days of the week were a mixed bag, but always lower than average.
Thursday and Friday, then, was always prime time for CPG advertisers. It was an opportunity to get in front of likely shoppers right before they were expected to make a purchase, especially consumers nearing the end of their purchase cycle.