Why It’s Time to Stop Thinking of Advertising as a Zero-Sum Game

By Tom Eaton, SVP, Programmatic & TV Solutions

For the last two decades, traditional and digital media have been locked in a battle over advertising dollars. Recent evidence suggests David is now Goliath. For the first time, advertisers will spend more on digital advertising than on traditional media such as TV, radio and newspapers.

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Data Use: Finding the Balance Between Better Advertising and Consumer Privacy

Matt O’Grady, CEO

With data breaches grabbing the headlines almost daily, privacy and transparency are top of mind for everyone in the advertising industry. Recently, at Beet Retreat 2018, I tackled some of the big questions about privacy, including how to balance better advertising with consumer rights and respect.

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